Baby Food - Western Africa | Statista Market Forecast

Revenue in the Baby Food market amounts to US$712.60m in 2024. The market is expected to grow annually by 6.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$1.72 are generated in 2024.
In the Baby Food market, volume is expected to amount to 71.51m kg by 2029. The Baby Food market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Western Africa has seen a steady growth rate due to factors such as increasing urbanization, rising disposable income, and changing dietary habits. However, the market faces challenges from low awareness about nutrition and the high cost of specialized products. Despite these challenges, the market is expected to continue growing due to the increasing demand for convenient and healthy food options for infants and young children.

Customer preferences: In Western Africa, there has been a notable increase in demand for organic and locally sourced baby food, as consumers become more health-conscious and environmentally aware. Additionally, there has been a shift towards more convenient and on-the-go options, such as pouches and ready-to-eat meals, as busy lifestyles become the norm. Furthermore, there is a growing preference for products that are free from artificial additives and preservatives, reflecting a desire for cleaner and more natural ingredients. These trends are driven by a combination of cultural values, demographic shifts, and evolving consumer lifestyles.

Trends in the market: In Western Africa, the Baby Food Market within The Food market is experiencing a shift towards healthier and organic options. This trend is driven by a growing awareness among parents about the importance of nutrition for their children. As a result, there is an increasing demand for natural and locally-sourced ingredients in baby food products. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into this lucrative market. Additionally, there is a rising trend of online shopping for baby food products, as busy parents seek convenience and a wider range of options. This shift towards e-commerce is expected to impact the distribution and marketing strategies of baby food companies.

Local special circumstances: In Western Africa, the Baby Food Market is influenced by unique cultural and regulatory factors that differentiate it from other markets. For example, many countries in the region have strict regulations regarding the ingredients and packaging of baby food products. Additionally, the traditional practice of breastfeeding is highly valued, which impacts the demand for baby food. Furthermore, the diverse geographical landscape of the region can make distribution and accessibility a challenge for companies operating in the market. These factors greatly influence the dynamics of the Baby Food Market in Western Africa.

Underlying macroeconomic factors: The Baby Food Market within The Food market is influenced by macroeconomic factors such as population growth, income levels, and consumer spending habits. As Western Africa experiences a population boom and rising disposable incomes, the demand for baby food is expected to increase. Additionally, favorable government policies and investments in healthcare infrastructure are likely to drive market growth. However, economic downturns and currency fluctuations may hinder market performance. Furthermore, changing dietary preferences and increasing awareness of nutrition may also impact the demand for baby food in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.