Prepared Baby Food - Poland

Poland

Highlights

Revenue in the Prepared Baby Food market amounts to US$343.70m in 2024. The market is expected to grow annually by 6.90% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$8.54 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 47.21m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food market in Poland is seeing minimal growth, impacted by factors such as low birth rates and increased competition from homemade baby food. However, convenience and busy lifestyles continue to drive demand for online baby food services.

Customer preferences: Parents in Poland are increasingly turning towards organic and natural prepared baby food options, driven by a growing awareness of the importance of healthy and sustainable food choices for their children. This trend is also influenced by the rising number of working mothers, who seek convenient and time-saving solutions without compromising on the quality of their baby's nutrition. As a result, there has been a surge in demand for premium and locally-sourced baby food products, in line with the overall trend towards conscious consumption and support for local businesses.

Trends in the market: In Poland, the Prepared Baby Food Market of the Baby Food Market within The Food market is witnessing a rise in demand for organic and natural baby food products. This trend is driven by parents' increasing awareness of the benefits of natural and nutritious food for their babies. As a result, companies are focusing on developing and promoting their natural and organic baby food offerings. This trend is expected to continue, with more parents opting for healthy and sustainable options for their babies. This presents opportunities for industry stakeholders to innovate and expand their product portfolios to meet this growing demand. Additionally, online platforms and e-commerce channels are gaining popularity for purchasing baby food, providing convenience for busy parents. This trend is expected to drive growth in the online sales of prepared baby food products.

Local special circumstances: In Poland, the Prepared Baby Food Market has been greatly influenced by the country's strong cultural emphasis on traditional home-cooked meals for infants. This has led to a slower adoption of prepared baby food compared to other markets. Additionally, strict regulations on the use of preservatives and additives in baby food have resulted in a limited product variety in the market. However, with the increasing number of working mothers and changing lifestyles, there has been a recent surge in demand for convenient and healthy baby food options.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer purchasing power, inflation rates, and government policies on food safety and nutrition. As global economic trends continue to shift towards healthier and more sustainable food options, the demand for prepared baby food products is expected to increase. National economic health also plays a crucial role in market growth, as countries with stable economies and higher disposable incomes have a higher demand for premium baby food products. Fiscal policies, such as taxes and subsidies, can also influence market performance by affecting the prices of baby food products. Additionally, factors such as population growth, urbanization, and changing lifestyles also impact the demand for prepared baby food products in Poland and other countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.