In-App Advertising - Egypt

Egypt

Highlights

In 2024, Egypt's In-App Advertising market is forecasted to see ad spending reach US$278.10m.
The market is anticipated to experience an annual growth rate (CAGR 2024-2030) of 7.40%, leading to a projected market volume of US$426.60m by 2030.
The average ad spending per mobile internet user in Egypt's In-App Advertising market is estimated to be US$3.10 in 2024.
When compared globally, China is expected to generate the highest ad spending in 2024, amounting to US$132.80bn.
Egypt's In-App Advertising market is experiencing rapid growth driven by the increasing smartphone penetration and digital transformation in the country.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Egypt has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing popularity of smartphones and mobile apps among Egyptian consumers. With the rapid expansion of mobile internet access and the affordability of smartphones, more and more people in Egypt are using mobile apps on a daily basis. As a result, advertisers are recognizing the potential of reaching this large and engaged audience through in-app advertising.

Trends in the market: In-app advertising in Egypt is becoming more sophisticated and targeted. Advertisers are now able to leverage advanced data analytics and targeting capabilities to deliver personalized and relevant ads to users. This allows them to maximize the effectiveness of their campaigns and increase their return on investment. Furthermore, there is a growing trend towards native advertising in the Egyptian market. Native ads seamlessly blend into the user experience of the app, making them less intrusive and more likely to be noticed and engaged with by users. This type of advertising is particularly effective in mobile apps, where users are more focused on the content and less tolerant of disruptive ads.

Local special circumstances: Egypt has a young and tech-savvy population, with a high percentage of internet users and smartphone owners. This makes it an attractive market for advertisers looking to target a digitally connected audience. Additionally, the Egyptian government has been actively promoting the growth of the digital economy, which has created a favorable environment for the development of the In-App Advertising market.

Underlying macroeconomic factors: The Egyptian economy has been experiencing steady growth in recent years, which has led to an increase in consumer spending power. This has resulted in higher demand for goods and services, including mobile apps. As the economy continues to grow, it is expected that the In-App Advertising market in Egypt will also continue to expand. In conclusion, the In-App Advertising market in Egypt is thriving due to the increasing popularity of smartphones and mobile apps, the growing sophistication of advertising techniques, and the favorable local circumstances. With a young and tech-savvy population and a growing economy, Egypt presents a lucrative opportunity for advertisers looking to reach a digitally connected audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.