Vegetables - Guinea

Guinea

Highlights

Revenue in the Vegetables market amounts to US$1.00bn in 2024. The market is expected to grow annually by 9.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$69.08 are generated in 2024.
In the Vegetables market, volume is expected to amount to 451.60m kg by 2029. The Vegetables market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 28.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Guinea is experiencing subdued growth, influenced by factors such as limited access to modern farming techniques, fluctuating consumer preferences, and challenges in distribution channels that hinder the availability of fresh and processed options.

Customer preferences: Consumers in Guinea are displaying a growing preference for locally sourced and organic vegetables, driven by increasing health awareness and a desire for sustainable agricultural practices. This shift is influenced by younger demographics who prioritize nutrition and environmental impact in their food choices. Additionally, urbanization is leading to more convenience-oriented shopping habits, with demand rising for pre-packaged and ready-to-cook vegetable options. As lifestyle factors evolve, there is also a notable interest in traditional recipes and heirloom varieties, reflecting cultural pride and heritage in food consumption.

Trends in the market: In Guinea, the Vegetables Market is experiencing a notable shift towards locally sourced and organic produce, reflecting a broader trend of health consciousness among consumers. This movement is particularly pronounced among younger populations who are increasingly valuing nutrition and sustainability in their food choices. Urbanization is driving demand for convenience, resulting in a rise in pre-packaged and ready-to-cook vegetable offerings. Moreover, a renewed interest in traditional recipes and heirloom varieties underscores cultural pride, presenting opportunities for local farmers and businesses to innovate while honoring heritage. Industry stakeholders must adapt to these evolving preferences to remain competitive and meet consumer expectations.

Local special circumstances: In Guinea, the Vegetables Market is shaped by its rich agricultural diversity and favorable climate, allowing for a wide range of crops to flourish. The cultural importance of traditional farming practices fosters a strong connection between local communities and their food sources, encouraging the consumption of indigenous vegetables. Additionally, regulatory frameworks promoting organic farming practices are gaining traction, aligning with consumer preferences for health and sustainability. These unique local factors are pivotal in driving market dynamics, differentiating Guinea's vegetable sector from others in the region.

Underlying macroeconomic factors: The Vegetables Market in Guinea is significantly influenced by macroeconomic factors such as national economic stability, global commodity prices, and trade policies. With the country's reliance on agriculture as a key economic driver, fluctuations in GDP growth and inflation rates can directly impact farmers' purchasing power and investment in agricultural inputs. Furthermore, global trends towards sustainable farming and organic produce are shaping local market dynamics, encouraging farmers to adopt eco-friendly practices. Additionally, government fiscal policies aimed at supporting smallholder farmers and improving infrastructure are critical in enhancing market access and overall productivity in the vegetable sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.