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  4. Bread & Cereal Products

Bread - Guinea

Guinea
  • Revenue in the Bread market amounts to US$319.50m in 2024. The market is expected to grow annually by 10.03% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$21.99 are generated in 2024.
  • In the Bread market, volume is expected to amount to 88.80m kg by 2029. The Bread market is expected to show a volume growth of 2.4% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 5.5kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread market in Guinea is experiencing subdued growth, influenced by factors such as changing consumer preferences, low disposable incomes, and competition from other food products. Despite this, the market is expected to grow due to the convenience and health benefits offered by bread products.

Customer preferences:
As consumer lifestyles become more fast-paced, there is a growing demand for convenience and portability in the Bread Market of the Bread & Cereal Products Market within The Food market market. This has led to an increase in sales of on-the-go bread products, such as sandwiches and wraps, as well as a rise in demand for single-serve and pre-packaged options. Additionally, with the rise of health-conscious consumers, there has been a shift towards breads made with alternative flours, such as almond or coconut, and those with added nutritional benefits, such as whole grain and gluten-free options.

Trends in the market:
In Guinea, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for gluten-free and whole grain bread options. This trend is driven by a growing awareness of the health benefits of these products, as well as an increase in the number of people with gluten intolerance and celiac disease. Industry stakeholders are responding by expanding their product lines to cater to this demand. This trend is expected to continue, with potential implications for the market, such as a shift towards healthier bread options and increased competition among industry players to meet consumer preferences.

Local special circumstances:
In Guinea, the Bread Market of the Bread & Cereal Products Market within The Food market faces unique challenges due to limited resources and infrastructure. The country's reliance on subsistence farming and limited access to transportation and storage facilities results in a fragmented supply chain, leading to higher prices and limited availability of bread products. Additionally, cultural preferences for freshly baked bread over packaged options pose a challenge for manufacturers and retailers. This dynamic, along with regulatory barriers and import restrictions, influences the market's dynamics and presents opportunities for innovation and market growth.

Underlying macroeconomic factors:
The Bread Market in Guinea is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators that impact market performance. The country's economic growth and stability, as well as its trade relationships and policies, have a significant impact on the demand for bread and cereal products. Additionally, factors such as population growth, urbanization, and changing consumer preferences also play a role in shaping the bread market in Guinea. As the country continues to develop and modernize, there is a growing demand for high-quality, convenient, and affordable bread options, which presents opportunities for market growth and expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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