Fresh Vegetables - Northern Europe

Northern Europe

Highlights

Revenue in the Fresh Vegetables market amounts to US$9.73bn in 2024. The market is expected to grow annually by 4.14% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$287.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 3.92bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 105.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Northern Europe is experiencing minimal growth, influenced by changing consumer preferences, competition from imported produce, and challenges in local agricultural practices. Sustainability concerns and seasonal variations further impact market dynamics.

Customer preferences: Consumers in Northern Europe are increasingly prioritizing local and organic fresh vegetables, driven by a growing awareness of sustainability and health benefits. This shift is influenced by demographic changes, such as an aging population that values nutrition, alongside younger generations advocating for environmentally friendly practices. Additionally, the rise of plant-based diets is prompting consumers to explore diverse vegetable options. Convenience also plays a role, as busy lifestyles encourage demand for ready-to-eat and pre-packaged vegetable products, reshaping purchasing habits.

Trends in the market: In Northern Europe, the Fresh Vegetables Market is experiencing a significant shift towards local and organic produce, driven by consumers’ increasing focus on sustainability and health. The aging population emphasizes nutritional needs, while younger consumers champion eco-friendly practices, leading to a surge in demand for diverse vegetable options. Additionally, the rise of plant-based diets is reshaping preferences, with a notable increase in ready-to-eat and pre-packaged vegetable products catering to busy lifestyles. This trend presents opportunities for growers, retailers, and food manufacturers to innovate and align with evolving consumer values, ultimately enhancing market competitiveness.

Local special circumstances: In Northern Europe, the Fresh Vegetables Market is uniquely influenced by the region’s temperate climate, which supports a diverse range of crops, fostering a culture of local sourcing. The strong emphasis on sustainability is further reinforced by regulatory frameworks promoting organic farming and reducing food waste. Additionally, cultural traditions prioritize seasonal eating, aligning consumer preferences with local harvests. These factors collectively enhance the market's dynamism, encouraging innovation in product offerings and distribution methods tailored to health-conscious and environmentally aware consumers.

Underlying macroeconomic factors: The Fresh Vegetables Market in Northern Europe is significantly shaped by macroeconomic factors including economic stability, consumer spending patterns, and government policies aimed at promoting sustainable agriculture. A robust national economy, characterized by high disposable income levels, enables consumers to prioritize quality and sustainability in their food choices. Furthermore, fiscal policies that support subsidies for organic farming and initiatives to reduce food waste play a crucial role in market growth. Global trends, such as the increasing demand for plant-based diets and health-conscious eating, further enhance the market’s dynamism, driving innovation in product development and distribution channels.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.