Vegetables - Eastern Asia

Eastern Asia

Highlights

Revenue in the Vegetables market amounts to US$257.90bn in 2024. The market is expected to grow annually by 5.43% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$157.80 are generated in 2024.
In the Vegetables market, volume is expected to amount to 124.40bn kg by 2029. The Vegetables market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 64.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Eastern Asia is witnessing minimal growth, influenced by factors such as shifts toward healthier eating habits, increased competition from processed alternatives, and fluctuating agricultural conditions impacting supply and pricing.

Customer preferences: Consumers in Eastern Asia are increasingly prioritizing fresh, organic vegetables as part of a broader shift towards healthier lifestyles, reflecting a growing awareness of nutrition and sustainability. This trend is particularly pronounced among younger demographics, who seek locally sourced products that align with their values of environmental consciousness. Additionally, urbanization and busy lifestyles have spurred interest in convenient meal kits featuring fresh vegetables, catering to the demand for quick yet nutritious meal solutions. These preferences underscore a significant transformation in dietary habits across the region.

Trends in the market: In Eastern Asia, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, with consumers increasingly valuing sustainability and health. This trend is amplified among younger generations, who are driving demand for fresh, nutritious options. The rise of urban living has also led to a surge in meal kits that feature fresh vegetables, catering to the need for convenient cooking solutions. As these preferences evolve, industry stakeholders must adapt by enhancing supply chain transparency and investing in sustainable practices to meet consumer expectations and capitalize on this growing market.

Local special circumstances: In Eastern Asia, the Vegetables Market is uniquely shaped by diverse agricultural practices, varying climates, and rich culinary traditions. Countries like Japan and South Korea emphasize seasonal produce, influencing consumer preferences towards fresh, local vegetables that reflect cultural dishes. Regulatory frameworks promote organic farming, with government incentives boosting sustainable practices. Additionally, urbanization drives demand for convenient packaging and delivery services, further transforming how vegetables are marketed and consumed, setting this region apart from other global markets.

Underlying macroeconomic factors: The Vegetables Market in Eastern Asia is significantly influenced by macroeconomic factors such as national economic health, trade policies, and consumer spending patterns. Countries experiencing robust economic growth are seeing increased disposable incomes, leading to higher demand for premium and organic vegetables. Additionally, trade agreements facilitate the import and export of diverse vegetable varieties, enhancing market availability. Urbanization trends also affect purchasing behaviors, with consumers favoring convenience and ready-to-eat options. Furthermore, government initiatives supporting sustainable agriculture and environmental regulations are shaping production practices, impacting supply chains and market dynamics across the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.