Processed Meat - Eastern Asia

Eastern Asia

Revenue in the Processed Meat market amounts to US$25.25bn in 2025. The market is expected to grow annually by 4.70% (CAGR 2025-2029).
In global comparison, most revenue is generated in the United States (US$43bn in 2025).
In relation to total population figures, per person revenues of US$15.46 are generated in 2025.
In the Processed Meat market, volume is expected to amount to 1.95bn kg by 2029. The Processed Meat market is expected to show a volume growth of 4.0% in 2026.
The average volume per person in the Processed Meat market is expected to amount to 1.1kg in 2025.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Processed Meat Market in Eastern Asia is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier food options, increasing concerns about the use of additives in processed meats, and stricter regulations on food safety. This market's growth rate is impacted by the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products, with consumers choosing to shift towards alternative protein sources. Despite this, the Meat Market within The Food market in Eastern Asia is still expected to see steady growth due to the region's high consumption of meat products.

Customer preferences: As the demand for convenience and efficiency continues to rise in Eastern Asia, consumers are increasingly turning to processed meat products as a quick and easy meal option. However, there has been a noticeable shift towards healthier and more environmentally sustainable options, driven by a growing awareness of the detrimental effects of excessive meat consumption. This trend has been further reinforced by the rise of vegetarian and vegan diets, as well as the increasing availability of plant-based meat alternatives in the market. As a result, companies in the processed meat market are now focusing on developing and promoting more sustainable and health-conscious products to cater to this evolving consumer preference.

Trends in the market: In Eastern Asia, the Processed Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is being driven by rising health concerns and a growing awareness of the environmental impact of meat production. As a result, there is a growing demand for plant-based meat alternatives and organic, ethically-raised meat products. This trend is expected to continue in the coming years, as consumers become more conscious of their food choices and seek out products that align with their values. Industry stakeholders will need to adapt to these changing consumer preferences in order to remain competitive in the market.

Local special circumstances: In Eastern Asia, the Processed Meat market is heavily influenced by cultural preferences and dietary habits. For example, in Japan, the consumption of processed meats is deeply ingrained in the traditional diet, with popular dishes like yakitori and ramen featuring various processed meats. However, in China, there is a growing trend towards healthier and more natural food choices, leading to a decline in demand for processed meats. Additionally, regulatory policies in countries like South Korea and Taiwan, which aim to reduce the consumption of processed meats due to health concerns, also impact the market dynamics in the region.

Underlying macroeconomic factors: The Processed Meat Market in Eastern Asia is heavily influenced by macroeconomic factors such as changing dietary preferences, economic growth, and government policies. With the rising disposable income and urbanization in the region, there has been a shift towards a more Westernized diet, leading to an increase in demand for processed meat products. Additionally, favorable government policies promoting foreign investments and trade agreements have also contributed to the growth of the processed meat market in Eastern Asia. However, concerns over food safety and health risks associated with processed meat consumption have led to stricter regulations and consumer awareness, which may impact market growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.