Fresh Fruits - Eastern Asia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$143.60bn in 2024. The market is expected to grow annually by 6.45% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$87.86 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 59.27bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 6.3% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 28.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Eastern Asia is experiencing minimal growth, influenced by factors such as shifting consumer preferences, seasonal availability, and competitive pricing. Despite this, health trends and demand for quality continue to shape market dynamics.

Customer preferences: Consumers in Eastern Asia are showing a growing preference for organic and locally sourced fresh fruits, driven by heightened health consciousness and a desire for sustainable practices. This trend is particularly evident among younger demographics, who prioritize quality and transparency in their food choices. Additionally, the rise of urban lifestyles is fostering demand for convenient packaging and ready-to-eat fruit products, aligning with busy schedules. Cultural influences, such as traditional festivals, also play a role in shaping fruit consumption patterns, as seasonal fruits gain popularity during specific celebrations.

Trends in the market: In Eastern Asia, the Fresh Fruits Market is experiencing a notable surge in demand for organic and locally sourced products, driven by increased health awareness and sustainability concerns. Younger consumers, in particular, are leaning towards high-quality, transparent food options, influencing retailers to prioritize these attributes. Additionally, the fast-paced urban lifestyle is boosting the popularity of convenient and ready-to-eat fruit products. Seasonal fruits are also gaining traction during cultural festivals, impacting purchasing patterns and offering opportunities for industry stakeholders to innovate in product offerings and marketing strategies.

Local special circumstances: In Eastern Asia, the Fresh Fruits Market is shaped by diverse geographical features, such as varying climates that allow for a wide array of fruit cultivation, from tropical to temperate varieties. Cultural traditions, including seasonal festivals, significantly influence fruit consumption patterns, as consumers seek specific fruits for celebrations. Additionally, stringent regulatory standards for food safety and organic certification are prompting growers to adopt sustainable practices, fostering trust among health-conscious consumers. These factors collectively drive innovation and shape market dynamics, differentiating Eastern Asia from other regions.

Underlying macroeconomic factors: The Fresh Fruits Market in Eastern Asia is significantly influenced by macroeconomic factors such as regional economic growth, consumer spending patterns, and trade policies. As economies in Eastern Asia continue to expand, disposable incomes rise, leading to increased demand for high-quality and diverse fruit options. Furthermore, government initiatives promoting agricultural innovation and export incentives enhance market competitiveness. Fluctuations in global trade dynamics, including tariffs and international agreements, also impact fruit imports and exports, shaping market accessibility. Additionally, rising health awareness among consumers drives the preference for organic and sustainably sourced fruits, further influencing market trends and growth prospects.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.