Spreads - Eastern Asia | Statista Market Forecast

The Spreads Market in Eastern Asia is experiencing minimal growth, influenced by factors such as increasing health consciousness, rising demand for online food services, and the availability of various sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter. The slow growth rate could be attributed to changing consumer preferences and the competitive landscape within The Food market.

Customer preferences: Consumers in Eastern Asia are showing a growing preference for healthier spreads and sweeteners, driven by the rise of health-consciousness and increasing awareness of the negative effects of refined sugars. This trend is also influenced by the region's traditional preference for natural and organic ingredients. As a result, there is a growing demand for alternative sweeteners such as stevia and honey, as well as spreads made from natural ingredients like nuts and fruits. This shift towards healthier options is also reflected in the rising popularity of vegan and gluten-free spreads, catering to the growing number of consumers with dietary restrictions or preferences.

Trends in the market: In Eastern Asia, the Spreads & Sweeteners market is experiencing a surge in demand for healthier and natural options. This trend is driven by an increasing awareness of the negative health effects of artificial sweeteners and a growing preference for organic and clean-label products. As a result, we are seeing a rise in the availability of low-sugar and all-natural spreads and sweeteners in the region. This trend is expected to continue, with consumers becoming more health-conscious and seeking out healthier alternatives. Industry stakeholders should take note of this trend and adapt their product offerings to cater to this growing demand for healthier options. Additionally, this trend presents an opportunity for companies to differentiate themselves and gain a competitive advantage in the market.

Local special circumstances: In China, the Spreads & Sweeteners market is heavily influenced by the country's high demand for sweeteners due to the prevalence of traditional Chinese cuisine and the growing disposable income of consumers. However, the market is also affected by strict regulations on imported sweeteners, leading to a preference for locally produced products. In Japan, the market is driven by the popularity of traditional spreads such as miso and matcha, as well as a growing interest in healthier options, resulting in the introduction of low-sugar and natural spreads.

Underlying macroeconomic factors: The Eastern Asia Spreads & Sweeteners market is significantly influenced by macroeconomic factors such as technological advancements, changing consumer preferences, and increasing disposable income. Countries with developed economies and a strong food industry are experiencing a higher demand for spreads and sweeteners due to the growing trend of healthy and convenient eating. On the other hand, developing countries with a rising middle class population are witnessing a surge in demand for spreads and sweeteners as a result of their growing disposable income and changing food habits. Additionally, the increasing prevalence of chronic diseases and the aging population in the region are also driving the demand for healthier options and natural sweeteners in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.