Alcoholic Drinks - Eastern Asia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$286.5bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$181.1bn in 2024.
Revenue, combined amounts to US$467.6bn in 2024.
The revenue, at home is expected to grow annually by 1.94% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$175.30 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 49.2bn L by 2024.
Volume, out-of-home is expected to amount to 24.1bn L in 2024.
Volume, combined is expected to amount to 73.3bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.0% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 30.11L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Eastern Asia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the region have been shifting towards premium and craft alcoholic beverages. Consumers are becoming more interested in the quality, taste, and unique flavors of alcoholic drinks, rather than simply consuming for the purpose of getting drunk. This has led to a rise in demand for high-end spirits, craft beers, and boutique wines. Additionally, there is a growing interest in health-conscious drinking, with consumers seeking out low-alcohol options and beverages made from natural ingredients. Trends in the market include the rise of e-commerce and online alcohol delivery services. With the increasing popularity of online shopping, consumers are now able to conveniently purchase their favorite alcoholic beverages from the comfort of their own homes. This has also opened up opportunities for smaller, niche alcohol brands to reach a wider customer base. Local special circumstances in Eastern Asia have also contributed to the growth of the Alcoholic Drinks market. For example, in countries like China and South Korea, there is a strong drinking culture where alcohol is often consumed during social gatherings and business meetings. This has created a steady demand for alcoholic beverages in these markets. Underlying macroeconomic factors such as rising disposable incomes and urbanization have also played a role in the development of the Alcoholic Drinks market in Eastern Asia. As more people move to urban areas and their incomes increase, they have more disposable income to spend on leisure activities, including alcohol. This has created a larger consumer base for alcoholic drinks in the region. In conclusion, the Alcoholic Drinks market in Eastern Asia is experiencing growth due to changing customer preferences, the rise of e-commerce, local drinking cultures, and underlying macroeconomic factors. As consumers continue to seek out high-quality and unique alcoholic beverages, the market is expected to continue its upward trajectory.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.