Baby Milk & Infant Formula - Eastern Asia

Eastern Asia

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$18.32bn in 2024. The market is expected to grow annually by 6.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$11.21 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 617.80m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Eastern Asia has been experiencing minimal growth, impacted by factors such as changing consumer preferences and stricter regulations. Despite this, the market is expected to continue growing due to increasing health awareness and demand for convenience in the region.

Customer preferences: In Eastern Asia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is witnessing a growing demand for organic and natural products. This trend is driven by the increasing awareness of the benefits of natural and organic ingredients in infant nutrition. Moreover, with the rise in disposable income and changing lifestyles, there is a preference for convenient and easy-to-use products, leading to a surge in demand for ready-to-feed formula and single-serve packaging. Additionally, the high prevalence of lactose intolerance in the region is also driving the demand for alternative milk options, such as soy-based or goat milk formula.

Trends in the market: In Eastern Asia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by increasing health and wellness consciousness among consumers, as well as concerns over the safety and quality of conventional baby formula. Additionally, there is a growing demand for specialized formulas for different age groups and health conditions. This trend is expected to continue in the coming years, as more parents prioritize the well-being of their infants and seek out healthier options. Industry stakeholders should adapt their product offerings to cater to this trend and invest in marketing and education to capitalize on the growing demand for organic and specialized formula.

Local special circumstances: In China, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's one-child policy and rising disposable income. The demand for high-quality and safe infant formula has led to strict regulations and certifications for manufacturers. In Japan, cultural beliefs and preferences for natural and organic products have driven the market for premium baby milk and formula. Additionally, the country's aging population has influenced the development of senior nutrition products in the baby food market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. In countries with stable economic conditions and rising disposable incomes, the demand for baby milk and infant formula is expected to increase. On the other hand, regions with economic challenges and low consumer spending are likely to experience slower market growth. Additionally, government policies related to food safety and regulations on marketing and labeling also impact the market performance of baby milk and infant formula in Eastern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.