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Prepared Baby Food - Eastern Asia

Eastern Asia
  • Revenue in the Prepared Baby Food market amounts to US$434.40m in 2024. The market is expected to grow annually by 5.83% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$0.27 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 33.37m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.1% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

Despite facing minimal growth, the Prepared Baby Food Market in Eastern Asia is expected to witness steady growth due to factors such as increasing urbanization, changing dietary habits, and rising health awareness. The convenience and time-saving offered by prepared baby food are also contributing to the market's growth.

Customer preferences:
In Eastern Asia, there has been a noticeable increase in demand for organic and natural baby food options, driven by a growing awareness of the benefits of clean and healthy eating. This trend is particularly evident in countries like China and Japan, where parents are increasingly prioritizing the use of locally sourced and sustainable ingredients in their children's food. Additionally, there has been a rise in the popularity of baby food products with unique flavor profiles, catering to the diverse taste preferences of the region's multicultural population.

Trends in the market:
In Eastern Asia, the Prepared Baby Food market is seeing a rise in demand for organic and natural options, as parents become more health-conscious and seek out healthier options for their babies. This trend is expected to continue, with a focus on ingredients and production processes that are transparent and environmentally sustainable. Additionally, there is a growing market for personalized and customized baby food, with companies using technology to create tailored meal plans for each child. These trends signal a shift towards healthier and more personalized options in the Prepared Baby Food market, and industry stakeholders should take note and adapt to meet these evolving consumer demands.

Local special circumstances:
In countries like China and Japan, where traditional values and customs play a significant role in daily life, the Prepared Baby Food Market is heavily influenced by cultural beliefs. For example, in China, there is a strong emphasis on using natural and organic ingredients in baby food, while in Japan, there is a preference for locally sourced and minimally processed options. Additionally, strict regulations on food safety and labeling also impact the market dynamics in these countries. In South Korea, a growing trend towards premium and high-quality baby food products has emerged, driven by increasing disposable income and a desire for healthier options. These unique factors contribute to the distinct market landscape of the Prepared Baby Food Market in Eastern Asia.

Underlying macroeconomic factors:
The Prepared Baby Food Market within the Baby Food Market is influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. In countries with strong economic growth and stable political environments, demand for prepared baby food is higher due to increased disposable income and changing lifestyles. On the other hand, countries with economic challenges and limited government support may experience slower market growth. Additionally, rising awareness about the importance of early nutrition and increasing birth rates in some regions are also driving the demand for prepared baby food.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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