Baby Cereals & Other Dried Baby Food - Eastern Asia

Eastern Asia

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$2.41bn in 2025. The market is expected to grow annually by 7.01% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (US$2,204m in 2025).
In relation to total population figures, per person revenues of US$1.48 are generated in 2025.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 156.40m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 3.2% in 2026.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2025.

Key regions: Spain, Russia, Japan, India, United States

Market

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Region comparison

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Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Eastern Asia is experiencing minimal growth, impacted by factors such as changing dietary preferences, increased competition, and stricter regulations. Despite this, the market is expected to expand due to rising disposable income and growing health consciousness among consumers.

Customer preferences: In Eastern Asia, consumer preferences are shifting towards organic and natural baby food options, as parents become more health-conscious. This trend is driven by the rising concern for food safety and the desire to provide the best nutrition for their children. Additionally, there is a growing demand for convenient and portable baby food options, as parents lead busy lifestyles and need on-the-go solutions. This has led to an increase in the sales of baby food pouches and single-serve packets in the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market.

Trends in the market: In Eastern Asia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is experiencing a surge in demand for organic and natural products. This trend is driven by a growing awareness among consumers about the benefits of a healthy and sustainable diet for their babies. As a result, there has been a rise in the availability of organic baby food products in the region. This trend is expected to continue, with major players in the market investing in research and development to meet the increasing demand for healthier and organic options. This has significant implications for industry stakeholders, who will need to adapt to changing consumer preferences and invest in innovative products to stay competitive in the market.

Local special circumstances: In Eastern Asia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by cultural preferences for traditional methods of infant feeding. This has resulted in a strong demand for locally produced dried baby food products made from ingredients such as rice, soy, and seaweed. Additionally, strict government regulations on imported baby food products have also favored the growth of domestic manufacturers. Furthermore, the region's strong emphasis on natural and organic products has led to the popularity of homemade baby food, limiting the market potential for packaged options.

Underlying macroeconomic factors: The growth of the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is strongly influenced by macroeconomic factors in Eastern Asia. The region's economic growth and stability, along with supportive government policies and investments in the food industry, have created a favorable business environment for baby food manufacturers. Furthermore, the rising disposable incomes and changing lifestyles in countries like China, Japan, and South Korea are driving the demand for convenient and nutritious baby food options. Additionally, the increasing awareness about the importance of early childhood nutrition and the growing urbanization in the region are expected to further boost the growth of this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.