Beauty & Personal Care - Eastern Asia

  • Eastern Asia
  • In 2025, the revenue in the Beauty & Personal Care market in Eastern Asia amounts to US$145.50bn.
  • It is projected to grow annually by 3.75% (CAGR 2025-2029).
  • The largest segment in this market is Skin Care, with a market volume of US$58.21bn in 2025.
  • When compared globally, in the United States generates the highest revenue, with US$104bn in 2025.
  • In terms of per person revenues, in Eastern Asia generates US$89.08 in 2025.
  • Additionally, it is estimated that 47.7% of the total revenue in the Beauty & Personal Care market will come from online sales by 2025.
  • In South Korea, the use of innovative skincare products and the pursuit of flawless skin are driving the growth of the beauty and personal care market.

Key regions: United States, Worldwide, India, Indonesia, Canada

 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The Beauty & Personal Care market in Eastern Asia is experiencing stagnant growth, influenced by shifting consumer preferences, increased competition, and economic uncertainties. Despite a rise in health consciousness, these factors limit substantial market expansion.

Customer preferences:
Consumers in Eastern Asia are gravitating towards natural and sustainable beauty products, reflecting a cultural shift towards health and environmental consciousness. This trend is fueled by a younger demographic that prioritizes clean ingredients and ethical sourcing. Additionally, the rise of social media influencers has amplified awareness of niche brands, leading to a preference for personalized and unique offerings. Furthermore, there is an increasing demand for multifunctional products that cater to busy lifestyles, combining skincare and makeup to streamline beauty routines.

Trends in the market:
In Eastern Asia, the Beauty & Personal Care market is experiencing a significant shift towards natural and sustainable products, driven by a culturally rooted emphasis on health and environmental responsibility. Consumers, particularly younger demographics, are seeking clean ingredients and ethically sourced items, indicating a move away from conventional beauty products. The influence of social media and beauty influencers has heightened awareness of niche brands, fostering a demand for personalized offerings. Additionally, the popularity of multifunctional products that merge skincare and makeup reflects the need for convenience in busy lifestyles, suggesting potential growth opportunities for brands that adapt to these evolving consumer preferences.

Local special circumstances:
In Eastern Asia, the Beauty & Personal Care market is shaped by unique local factors, including a deep-rooted cultural appreciation for holistic health practices and traditional beauty rituals. Countries like South Korea emphasize skincare regimens that integrate ancient herbal remedies, influencing consumer preferences towards natural formulations. Additionally, stringent regulatory standards for product safety and efficacy promote transparency, compelling brands to innovate responsibly. This confluence of cultural heritage and regulatory frameworks fosters a vibrant market landscape, where consumers gravitate towards authenticity and sustainability in their beauty choices.

Underlying macroeconomic factors:
The Beauty & Personal Care market in Eastern Asia is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifts in consumer behavior. As the region experiences robust economic growth, consumers are increasingly willing to spend on premium and innovative beauty products. Additionally, the growing trend towards e-commerce and digital marketing enhances brand reach and consumer engagement. Fiscal policies that support trade and investment further bolster market dynamics. Furthermore, global trends towards sustainability and ethical consumption are prompting brands to adopt eco-friendly practices, thereby reshaping product offerings and driving competitive advantage.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)