Key regions: Russia, Spain, South Korea, Philippines, United States
The Yogurt Market in Eastern Asia has been experiencing slow growth, impacted by factors such as low consumer awareness and preference for traditional dairy products. Despite this, the market is expected to see modest growth in the coming years due to increasing health consciousness and the convenience of online shopping.
Customer preferences: Consumers in Eastern Asia are increasingly turning towards plant-based yogurt options, driven by concerns over sustainability and health. This trend is particularly prominent among younger generations, who are also seeking out innovative flavors and packaging designs. Additionally, there is a growing demand for yogurt products made from locally-sourced ingredients, reflecting a preference for supporting local businesses and reducing food miles. These shifts in consumer preferences are indicative of a larger movement towards mindful and ethically-conscious consumption patterns.
Trends in the market: In Eastern Asia, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards healthier and more diverse yogurt options. This trend is driven by the increasing demand for functional foods and the growing popularity of probiotics. Additionally, there is a rise in plant-based yogurt alternatives and flavored yogurt products targeting specific dietary needs. These trends are expected to continue, with a focus on innovation and product differentiation. Industry stakeholders must adapt to these changes and invest in sustainable sourcing and production methods to stay competitive in the market.
Local special circumstances: In Eastern Asia, the Yogurt market is heavily influenced by cultural preferences and dietary habits. In China, for example, dairy consumption is historically low due to a lack of cultural tradition. However, with a growing middle class and increased health awareness, the market for yogurt has seen steady growth. In Japan, the market is driven by a strong focus on health and wellness, with consumers seeking out functional and probiotic-rich yogurt options. Additionally, government regulations and food safety concerns have also played a role in shaping the market dynamics in these countries.
Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily impacted by macroeconomic factors in Eastern Asia. The region's strong economic growth and increasing disposable income have led to a rise in demand for dairy products, including yogurt. Additionally, favorable government policies and investments in the dairy industry have further stimulated market growth. However, the ongoing trade tensions and economic uncertainties in the region may have a negative impact on the market in the short term. Furthermore, changing dietary preferences, particularly towards healthier and more nutritious options, are also influencing the demand for yogurt in Eastern Asia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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