Market Insights Consumer Food Convenience Food

Soups - Eastern Asia

Eastern Asia

Revenue in the Soups market amounts to US$11.95bn in 2025. The market is expected to grow annually by 4.61% (CAGR 2025-2029).
In global comparison, most revenue is generated in Indonesia (US$10,820m in 2025).
In relation to total population figures, per person revenues of US$7.32 are generated in 2025.
In the Soups market, volume is expected to amount to 1.67bn kg by 2029. The Soups market is expected to show a volume growth of 4.3% in 2026.
The average volume per person in the Soups market is expected to amount to 0.9kg in 2025.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

Market

Region

Region comparison

Currency

Analyst Opinion

The Convenience Food Market in Eastern Asia is seeing minimal growth, influenced by factors such as the increasing demand for convenience and busy lifestyles. The Soups Market within this region is also experiencing growth due to the convenience and variety offered to consumers.

Customer preferences: As the demand for convenience and time-saving options continues to grow in Eastern Asia, the Soups Market of the Convenience Food Market within The Food market is experiencing a surge in demand for ready-to-eat soups and noodle bowls. This trend is driven by the busy lifestyles of younger consumers and the increasing number of single-person households. Additionally, there is a growing preference for healthier and more nutritious soup options, leading to a rise in demand for plant-based soups and bone broths.

Trends in the market: In Eastern Asia, the Soups Market of the Convenience Food Market is experiencing a surge in demand for healthy and nutritious options. Consumers are increasingly seeking out soups with fresh, natural ingredients, as well as options that cater to specific dietary restrictions such as gluten-free or vegetarian. This trend is driven by a growing awareness of health and wellness, as well as a desire for convenience. As a result, industry players are focusing on product innovation and marketing strategies to meet these evolving consumer needs. This shift towards healthier soups is expected to continue, presenting opportunities for industry stakeholders to tap into this lucrative market segment.

Local special circumstances: In Eastern Asia, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the region's rich culinary heritage and cultural traditions. The demand for soup in countries like China, Japan, and South Korea is driven by the belief that it is a nutritious and healthy food option. Additionally, government regulations on food safety and quality play a crucial role in shaping the soups market in this region. In countries like China, where food safety is a major concern, consumers are increasingly opting for packaged soups from trusted brands.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market is greatly impacted by macroeconomic factors in Eastern Asia. Global economic trends, such as the rise of e-commerce and changing consumer preferences, are driving the growth of the market. In addition, the strong economic health of countries like China, Japan, and South Korea is contributing to the increasing demand for convenience food products, including soups. Favorable fiscal policies and investments in infrastructure are also supporting market growth. Moreover, the rising urbanization and busy lifestyles in the region are further fueling the demand for quick and easy meal options like instant soups.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.