Fresh Meat - Eastern Asia

Eastern Asia

Highlights

Revenue in the Fresh Meat market amounts to US$308.80bn in 2024. The market is expected to grow annually by 4.70% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$188.90 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 35.27bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 19.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Eastern Asia has been experiencing slow growth due to various factors such as changing consumer preferences, increasing health concerns, and the convenience of online meat purchasing. The sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat contribute to this trend. The negligible growth rate can be attributed to the rise in alternative protein sources and concerns over environmental sustainability.

Customer preferences: With the rise in health consciousness and awareness of ethical and sustainable food choices, there has been a growing demand for plant-based meat alternatives in Eastern Asian countries. This trend is driven by cultural preferences, such as Buddhism and Taoism, which promote a vegetarian or plant-based diet. Additionally, the increasing popularity of fitness and wellness lifestyles has led to a shift towards leaner and healthier protein options, resulting in a surge in demand for lean cuts of fresh meat in the Fresh Meat Market of the Meat Market within The Food market.

Trends in the market: In Eastern Asia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a surge in demand for organic and sustainable meat products. This trend is driven by growing consumer awareness of the health and environmental benefits of consuming ethically sourced meat. As a result, there is an increase in the availability of certified organic meats in supermarkets and a rise in the number of small-scale farms producing organic meat. This shift towards sustainable meat production is expected to continue, presenting opportunities for industry stakeholders to tap into this growing market and differentiate themselves from competitors.

Local special circumstances: In Eastern Asia, the Fresh Meat market is heavily influenced by cultural preferences and traditions. For example, in China, pork is the most consumed meat due to its significance in Chinese cuisine and cultural symbolism. In Japan, the popularity of Wagyu beef is driven by its unique marbling and high-quality taste, making it a staple in traditional dishes. Additionally, strict regulations on imported meat, particularly in South Korea, have led to a rise in domestic meat production and consumption. These factors play a significant role in shaping the Fresh Meat market in Eastern Asia.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Eastern Asia is greatly influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With the region's rapid economic progress and rising disposable income, there is a growing demand for high-quality and diverse meat products. Additionally, government initiatives to improve food safety and regulate the meat industry have positively impacted market growth. However, challenges such as rising production costs and environmental concerns are also affecting the market. As the region continues to develop, the Fresh Meat Market is expected to further expand as consumers prioritize premium and healthy meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.