Vegetables - Denmark

Denmark

Highlights

Revenue in the Vegetables market amounts to US$2.31bn in 2024. The market is expected to grow annually by 4.66% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$388.70 are generated in 2024.
In the Vegetables market, volume is expected to amount to 958.50m kg by 2029. The Vegetables market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 141.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Denmark is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier eating, increased competition from imported products, and the rising popularity of convenience foods that limit fresh vegetable consumption.

Customer preferences: Consumers in Denmark are increasingly prioritizing sustainability and local sourcing in their vegetable purchases, driving a trend towards organic and seasonal produce. This shift is fueled by a growing awareness of environmental issues and a desire to support local farmers. Additionally, younger demographics are gravitating towards plant-based diets, influenced by health and ethical considerations. Convenience also plays a role, with ready-to-eat vegetable options gaining traction as busy lifestyles prompt a need for quick, nutritious meal solutions.

Trends in the market: In Denmark, the Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, as consumers prioritize sustainability and environmental impact in their food choices. The trend towards seasonal vegetables is gaining momentum, reflecting a commitment to reducing carbon footprints and supporting regional agriculture. Additionally, younger consumers are increasingly adopting plant-based diets driven by health and ethical motivations. This shift is prompting retailers and suppliers to innovate with convenient, ready-to-eat vegetable options, addressing the need for quick, nutritious meals. These trends are significant as they reshape product offerings and marketing strategies, encouraging industry stakeholders to align with consumer values and invest in sustainable practices.

Local special circumstances: In Denmark, the Vegetables Market is shaped by the country’s strong commitment to sustainability and environmental stewardship, driven by both cultural values and government regulations promoting organic farming. The fertile soil and favorable climate enhance the production of high-quality, seasonal vegetables, fostering local agriculture. Additionally, Denmark's robust food safety standards and consumer awareness around food sourcing influence purchasing decisions. This environment encourages innovation in sustainable packaging and distribution methods, aligning with the increasing demand for eco-friendly practices among Danish consumers.

Underlying macroeconomic factors: The Vegetables Market in Denmark is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and global trade dynamics. A strong Danish economy, characterized by low unemployment and stable inflation, supports consumer spending on high-quality vegetables. Additionally, fiscal policies promoting sustainable agriculture and innovation drive investment in eco-friendly farming practices. Global trends toward health-conscious eating and sustainability further enhance demand for locally sourced produce. Lastly, fluctuations in international trade agreements impact the availability and pricing of imported vegetables, shaping consumer choices and market competition.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.