Bread & Cereal Products - Denmark

Revenue in the Bread & Bakery Products market amounts to US$2.81bn in 2024. The market is expected to grow annually by 3.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$472.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 619.00m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 94.6kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Denmark is experiencing slow growth due to factors such as changing consumer preferences, fluctuating food prices, and increasing competition from other food categories. Despite these challenges, the market is expected to see some growth in the coming years, driven by the rising demand for healthy and convenient breakfast options, as well as the growing trend of plant-based diets. However, stringent government regulations and the presence of established players may also hinder the market's growth.

Customer preferences: As consumers become more health-conscious, there is a growing demand for bread and cereal products made with healthier and more natural ingredients. This trend is driven by a desire for transparency and sustainability in food production, as well as a focus on wellness and clean eating. In addition, there has been an increase in demand for gluten-free and vegan options, reflecting a shift towards alternative diets and lifestyles. This has led to a rise in the availability of specialty bread and cereal products in the market, catering to a diverse range of dietary needs and preferences.

Trends in the market: In Denmark, the Bread & Cereal Products Market is seeing a rise in demand for organic and sustainable options, with consumers becoming more health-conscious. This trend is expected to continue as consumers prioritize healthier and environmentally-friendly options. Additionally, there is a growing trend of using e-commerce platforms to purchase these products, providing convenience and accessibility. This shift towards healthier and more sustainable options presents opportunities for industry stakeholders to adapt and innovate in order to meet consumer demands.

Local special circumstances: In Denmark, the Bread & Cereal Products Market is heavily influenced by the country's strong focus on sustainability and organic food production. This has led to a rise in demand for locally-sourced and environmentally-friendly products. Additionally, the Danish government has implemented strict regulations on food labeling and advertising, promoting transparency and consumer trust. These unique factors have created a highly competitive market with a wide variety of healthy and natural options for consumers.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Denmark is strongly influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. A stable economy with low inflation rates and high consumer confidence can lead to increased consumer spending on food products. Additionally, government policies such as import/export regulations, taxes, and subsidies can impact the cost and availability of bread and cereal products. Moreover, global economic trends, such as changes in demand for certain grains or fluctuations in commodity prices, can also affect the performance of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.