Fresh Fruits - Denmark | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$1.31bn in 2024. The market is expected to grow annually by 4.78% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$221.40 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 331.50m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 48.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Denmark is currently experiencing minimal growth. Factors such as increasing demand for locally sourced produce, health consciousness, and the convenience of online shopping are driving this growth. However, competition from imported fruits and fluctuating weather conditions are impacting the market's growth rate.

Customer preferences: Consumers in Denmark are increasingly seeking fresh, locally-sourced fruits as a way to support sustainable and environmentally-friendly practices. This trend is driven by a growing awareness of the impact of food production on the environment and a desire for healthier, organic options. In addition, the popularity of plant-based diets in Denmark has also led to an increase in demand for a variety of fresh fruits, as individuals seek out nutritious and eco-friendly alternatives to traditional meat-based meals.

Trends in the market: In Denmark, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for organic and locally grown produce. Consumers are becoming more health-conscious and are willing to pay a premium for fruits grown without the use of pesticides. This trend is expected to continue, with an increasing number of farmers transitioning to organic farming methods. Additionally, there is a growing trend towards sustainable packaging and reducing food waste, which is driving the demand for fresh fruits that have a longer shelf life. These trends have significant implications for industry stakeholders, as they may need to adapt their production methods and packaging strategies to meet the changing consumer preferences. Furthermore, the emphasis on locally grown produce may also lead to an increase in small-scale farming and support for local communities. Overall, the trajectory of these trends suggests a shift towards more sustainable and consumer-driven practices in the Fresh Fruits Market in Denmark.

Local special circumstances: In Denmark, the Fresh Fruits market is heavily influenced by the country's strong focus on sustainability and organic produce. This has led to an increased demand for locally grown fruits, as well as a push for sustainable farming practices. Additionally, strict regulations on pesticides and GMOs have created a niche market for organic fruits. The country's cultural value of health and wellness also plays a role in the market, with a preference for fresh, natural foods. These unique factors differentiate the Danish Fresh Fruits market from others, shaping the market dynamics and driving growth.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Denmark is influenced by various macroeconomic factors. One major factor is the country's stable and strong economic growth, which has led to an increase in consumer purchasing power and demand for fresh fruits. Additionally, the government's support for sustainable and organic farming practices has boosted the production of fresh fruits in the country. Moreover, Denmark's export-oriented economy has opened up opportunities for fresh fruit producers to tap into global markets, driving further growth in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.