Processed Meat - Denmark

Denmark

Revenue in the Processed Meat market amounts to US$1.53bn in 2024. The market is expected to grow annually by 2.49% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$258.00 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 110.20m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 18.2kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

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Analyst Opinion

The Processed Meat Market in Denmark has been facing slow growth due to changing consumer preferences towards healthier food options and increasing concerns over the environmental impact of meat production. Additionally, the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products are facing competition from alternative protein sources and stricter government regulations. However, the convenience and affordability of processed meat products continue to drive demand, leading to a negligible growth rate in the overall market.

Customer preferences: Consumers in Denmark are increasingly seeking healthier and more sustainable options in their meat consumption, leading to a rise in demand for plant-based and organic processed meat products. This trend is driven by a growing awareness of the environmental and ethical impacts of traditional meat production, as well as a shift towards healthier and more mindful eating habits. Additionally, there is a growing demand for convenient and ready-to-eat processed meat options, driven by the busy lifestyles of urban consumers.

Trends in the market: In Denmark, the Processed Meat market is experiencing a shift towards healthier options, with consumers increasingly opting for plant-based alternatives. This trend is driven by a growing awareness of the potential health risks associated with consuming large amounts of processed meat. As a result, companies are investing in research and development to create innovative plant-based products. This trend is expected to continue, with implications for industry stakeholders such as meat producers and retailers, who may need to adapt their offerings to meet changing consumer preferences. Additionally, there is a growing demand for transparency and sustainability in the meat industry, with consumers seeking out ethically sourced and environmentally friendly options. This trend is likely to shape the future of the Processed Meat market in Denmark, as consumers become more conscious of their food choices and demand more ethical and sustainable products.

Local special circumstances: In Denmark, the Processed Meat market is heavily influenced by the country's strong focus on sustainability and environmentalism. This has led to a rise in demand for organic and ethically-sourced processed meat products. Additionally, strict regulations on food labeling and production methods have created a niche market for premium, artisanal processed meats. The country's strong farming and agricultural industry also contributes to the availability of high-quality, locally sourced meat. These factors set the Danish Processed Meat market apart from others, making it a unique and highly sought-after market within the larger Meat Market of The Food market.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Denmark is heavily influenced by macroeconomic factors such as consumer preferences, government regulations, and economic conditions. The country's high standard of living and strong economy contribute to the demand for processed meat products, while consumer concerns about health and sustainability drive the demand for healthier and more sustainable options. Government policies on food safety and labeling also impact the market, as well as economic factors such as inflation and consumer spending power. Additionally, global trends towards plant-based diets and the growing awareness of the environmental impact of meat production are also influencing the processed meat market in Denmark.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.