Prepared Baby Food - Denmark | Statista Market Forecast

Revenue in the Prepared Baby Food market amounts to US$31.34m in 2024. The market is expected to grow annually by 2.85% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$5.28 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 2.45m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.4kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Homogenized fruit and vegetable preparations not exclusively intended for babies
Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
Baby cereals, such as Nestlé Cerelac
Baby snacks, such as snack bars and baked snacks
Out-of-home consumption

The Prepared Baby Food Market in Denmark has seen slow growth, affected by factors such as declining birth rates and a shift towards homemade baby food. However, the convenience and time-saving benefits of prepared baby food continue to drive demand.

Customer preferences: In Denmark, there is a growing trend towards organic and natural prepared baby food options, as parents are increasingly concerned about the health and well-being of their children. This is reflected in the growing demand for locally sourced and sustainable ingredients in baby food products. Additionally, with the rise of dual-income households and busy lifestyles, there has been a shift towards convenience and ease of preparation in baby food products, leading to the emergence of ready-to-eat and on-the-go options.

Trends in the market: In Denmark, the Prepared Baby Food Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural baby food products. This trend is driven by increasing awareness among parents about the benefits of feeding their babies with healthier and more nutritious options. In addition, there is a growing trend towards sustainable and eco-friendly packaging in the market. These trends are expected to continue in the future, with potential implications for industry stakeholders such as manufacturers and retailers to adapt their product offerings and marketing strategies to cater to this growing demand for healthier and more environmentally friendly options.

Local special circumstances: In Denmark, the Prepared Baby Food market is driven by the country's strict regulations on food safety and quality. This has led to a high demand for organic and natural baby food products. Additionally, the Danish culture values healthy and sustainable eating habits, further contributing to the popularity of Prepared Baby Food. Furthermore, the country's cold climate and limited agricultural land have led to a reliance on imported ingredients, influencing the variety and availability of products in the market.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. Countries with a growing population and a strong economy are likely to have a higher demand for prepared baby food. Additionally, countries with supportive policies for the food industry, such as regulations for food safety and subsidies for infant nutrition, are expected to see a boost in the market. Furthermore, the increasing awareness about the importance of proper nutrition for infants and the rising number of working mothers are also contributing to the growth of the prepared baby food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.