Baby Food - Denmark | Statista Market Forecast

Revenue in the Baby Food market amounts to US$93.31m in 2024. The market is expected to grow annually by 3.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$15.71 are generated in 2024.
In the Baby Food market, volume is expected to amount to 5.39m kg by 2029. The Baby Food market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.8kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Denmark is experiencing slow growth due to factors such as declining birth rates, increasing health consciousness among parents, and competition from homemade baby food. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others are all impacted by these trends. Despite the negligible growth rate, the market is expected to continue expanding due to the convenience and nutritional benefits offered by these products.

Customer preferences: As Denmark continues to experience a rise in health consciousness, the demand for organic and natural baby food products is on the rise. Parents are increasingly seeking options that align with their values, such as sustainability and ethical sourcing. Additionally, with the growing focus on work-life balance, there is a demand for convenient and time-saving baby food options, such as ready-to-eat meals and pouches. This trend is expected to continue as more dual-income households and single-parent families emerge in Denmark.

Trends in the market: In Denmark, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by the increasing awareness and concern among parents for the health and well-being of their children. In addition, there is a growing preference for locally sourced ingredients and sustainable packaging in the baby food market. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to innovate and cater to the evolving needs of consumers.

Local special circumstances: In Denmark, the Baby Food Market is heavily influenced by the country's strong focus on organic and sustainable products. This has led to a rise in demand for organic baby food and a shift towards more environmentally friendly packaging. Additionally, Denmark has strict regulations on marketing and advertising of baby food, which has resulted in a strong emphasis on health and nutrition in the market. Furthermore, the country's high income levels and strong social welfare system have created a demand for premium and high-quality baby food products.

Underlying macroeconomic factors: The Baby Food Market in Denmark is heavily influenced by macroeconomic factors such as overall economic stability, consumer spending power, and government policies on food safety and nutrition. Countries with a strong economy and high disposable income tend to have a higher demand for premium and organic baby food products, while those with a weaker economy may opt for more affordable options. Additionally, government initiatives promoting healthy eating habits and strict regulations on food safety and labeling impact the production and sales of baby food in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.