Vegetables - Caribbean

  • Caribbean
  • Revenue in the Vegetables market amounts to US$6.08bn in 2024. The market is expected to grow annually by 6.47% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$150.20 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 3.17bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.3% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 69.1kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in the Caribbean is witnessing minimal growth, influenced by factors such as seasonal climate variations, limited access to advanced farming techniques, and fluctuating consumer preferences towards fresh versus processed options.

Customer preferences:
In the Caribbean, consumers are increasingly prioritizing locally sourced and organic vegetables, reflecting a growing awareness of health and sustainability. This shift is influenced by cultural traditions that value fresh, home-cooked meals, alongside a younger demographic that is more health-conscious and tech-savvy. Additionally, the rise of social media has amplified the interest in plant-based diets, driving demand for innovative vegetable-based products. Furthermore, urbanization is prompting a preference for convenience, leading to a rise in ready-to-eat vegetable options that align with busy lifestyles.

Trends in the market:
In the Caribbean, the vegetables market is experiencing a notable shift towards plant-based diets, driven by consumers' increasing interest in health and sustainability. Locally sourced and organic vegetables are gaining popularity, as traditional culinary practices intersect with modern health consciousness among younger populations. Urbanization is fostering a demand for convenient, ready-to-eat vegetable options, catering to busy lifestyles. Additionally, social media's influence amplifies interest in innovative vegetable products, prompting industry stakeholders to adapt their offerings and marketing strategies to meet evolving consumer preferences.

Local special circumstances:
In the Caribbean, the vegetables market is shaped by unique geographical and cultural factors, including the region's rich agricultural diversity and reliance on traditional farming methods. The tropical climate allows for a variety of crops to be grown year-round, fostering a strong local food movement. Additionally, cultural traditions emphasize the use of fresh ingredients in traditional dishes, driving demand for local produce. Regulatory support for organic farming practices further enhances market growth, encouraging sustainable agriculture and appealing to health-conscious consumers. As a result, the market is increasingly aligned with global trends toward health and sustainability, while still honoring local culinary heritage.

Underlying macroeconomic factors:
The growth of the vegetables market in the Caribbean is significantly influenced by macroeconomic factors such as national economic stability, trade policies, and global agricultural trends. A robust economy enhances consumer purchasing power, leading to increased demand for fresh produce. Favorable fiscal policies, including subsidies for local farmers, promote agricultural investment and innovation. Furthermore, global trends toward health and sustainability drive interest in organic and locally sourced vegetables, aligning with the region's agricultural strengths. Exchange rate fluctuations and import tariffs also impact market dynamics, affecting the cost and availability of imported produce. Thus, the interplay of these economic indicators shapes the performance of the vegetables market in the Caribbean.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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