Fresh Vegetables - Caribbean

  • Caribbean
  • Revenue in the Fresh Vegetables market amounts to US$4.84bn in 2024. The market is expected to grow annually by 6.50% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$101bn in 2024).
  • In relation to total population figures, per person revenues of US$119.70 are generated in 2024.
  • In the Fresh Vegetables market, volume is expected to amount to 2.61bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.2% in 2025.
  • The average volume per person in the Fresh Vegetables market is expected to amount to 57.1kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

 
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Analyst Opinion

The Fresh Vegetables market in the Caribbean is witnessing minimal growth, influenced by factors such as fluctuating weather conditions, supply chain challenges, and shifting consumer preferences towards convenience and health-conscious choices in their diets.

Customer preferences:
Consumers in the Caribbean are increasingly gravitating towards locally sourced and organic fresh vegetables, influenced by a growing awareness of health and sustainability. This shift is partly driven by younger demographics who prioritize food transparency and environmental impact. Additionally, traditional culinary practices are being revisited, with an emphasis on incorporating fresh, seasonal produce into everyday meals. The rise of urban farming and community gardens reflects a desire for connection to food sources and promotes healthier eating habits, aligning with the region's cultural appreciation for fresh ingredients.

Trends in the market:
In the Caribbean, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by increasing consumer awareness of health and sustainability. Younger generations are leading this charge, emphasizing food transparency and the environmental impact of their choices. Furthermore, the resurgence of traditional culinary practices has prompted a greater incorporation of seasonal vegetables into daily meals. This trend is fostering urban farming and community gardens, creating a more profound connection to local food sources, which is significant for farmers, retailers, and policymakers aiming to promote healthier eating and support local economies.

Local special circumstances:
In the Caribbean, the Fresh Vegetables Market is shaped by the region's diverse climate and rich agricultural heritage, which allows for a variety of crops to flourish year-round. Unique cultural influences, such as a blend of African, Indigenous, and European culinary traditions, encourage the use of local vegetables in traditional dishes. Additionally, regulatory support for sustainable farming practices is fostering an environment where organic produce can thrive, aligning with the growing consumer demand for healthier options. This interplay of factors is enhancing local food security and stimulating economic growth within communities.

Underlying macroeconomic factors:
The Fresh Vegetables Market in the Caribbean is significantly influenced by macroeconomic factors such as climate variability, trade policies, and investment in agricultural technology. Global economic trends, including fluctuating commodity prices and supply chain disruptions, impact the availability and cost of fresh produce. National economic health, characterized by GDP growth and employment rates, shapes consumer spending power, while fiscal policies promoting agricultural innovation and sustainability foster a competitive market. Additionally, increasing awareness of health and nutrition drives demand for fresh vegetables, enhancing local producers' market opportunities and contributing to regional food security.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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