Home & Laundry Care - Caribbean | Statista Market Forecast

The Home & Laundry Care market in the Caribbean is projected to generate a revenue of US$1.21bn in 2024.
With an annual growth rate of 2.75% (CAGR 2024-2029), the market is expected to expand steadily.
The largest segment within this market is Laundry Care, which is anticipated to reach a market volume of US$674.70m in 2024.
In terms of global comparison, United States leads in revenue generation, with an estimated amount of US$32bn in 2024.
When considering the population figures, the per person revenue in the Caribbean is projected to be US$29.75 in 2024.
Furthermore, online sales are predicted to contribute 4.0% of the total revenue in the Home & Laundry Care market by 2024.
In the Caribbean, the demand for environmentally friendly home and laundry care products has been steadily increasing in recent years.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in the Caribbean is witnessing mild growth, fueled by heightened consumer awareness of hygiene, the convenience of innovative cleaning products, and a growing preference for eco-friendly solutions that enhance everyday living.

Customer preferences: In the Caribbean Home & Laundry Care market, a notable shift is emerging as consumers prioritize multifunctional and time-saving cleaning solutions that cater to their busy lifestyles. The trend towards eco-friendly products is gaining traction, with many individuals increasingly gravitating towards brands that emphasize sustainability. Additionally, a growing awareness of health and hygiene, particularly post-pandemic, is influencing purchasing decisions, as consumers seek products that not only clean but also promote a healthier living environment for their families.

Trends in the market: In the Caribbean, the Home & Laundry Care market is experiencing a significant shift towards multifunctional cleaning products that align with consumers' fast-paced lifestyles. There is a marked increase in demand for eco-friendly solutions, as individuals increasingly prioritize brands that advocate for sustainability and environmentally responsible practices. Furthermore, heightened awareness of health and hygiene, especially in the wake of the pandemic, is driving consumers to select products that ensure a cleaner, healthier home environment. This evolving landscape presents substantial opportunities and challenges for industry stakeholders, compelling them to innovate and adapt to consumer preferences.

Local special circumstances: In the Caribbean, the Home & Laundry Care market is shaped by unique geographical and cultural factors, including tropical climates that necessitate products designed to combat humidity and mold. Additionally, cultural preferences for traditional cleaning methods influence product formulations, with consumers often favoring local brands that resonate with their heritage. Regulatory frameworks vary across islands, impacting product availability and safety standards, which can create barriers for new entrants. These factors collectively influence consumer choices, driving demand for tailored, region-specific solutions in the market.

Underlying macroeconomic factors: The Home & Laundry Care market in the Caribbean is significantly influenced by macroeconomic factors such as tourism trends, currency fluctuations, and national economic conditions. A robust tourism sector can drive demand for cleaning products in both residential and commercial spaces, while economic downturns may lead consumers to prioritize cost-effective solutions. Currency stability affects import costs for foreign brands, impacting pricing strategies across the region. Additionally, government fiscal policies, including taxes and subsidies on domestic manufacturing, shape market dynamics by either promoting local production or increasing reliance on imported goods. These factors collectively determine market growth and consumer purchasing behavior.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.