Sweeteners - Western Africa | Statista Market Forecast

The Spreads & Sweeteners Market in Western Africa has seen moderate growth due to factors such as increasing health consciousness, convenience of online shopping, and the popularity of alternative sweeteners. However, the market's growth rate is being impacted by challenges such as limited access to digital technology and traditional preferences for natural sweeteners like honey.

Customer preferences: As consumers in Western Africa become more health-conscious, there is a growing demand for natural and organic sweeteners in the Spreads & Sweeteners Market within The Food market. This trend is driven by a shift towards healthier lifestyles, with consumers opting for alternative sweeteners such as honey and maple syrup over traditional sugar. Additionally, there has been an increase in the popularity of plant-based sweeteners like stevia, as more individuals are adopting vegan and vegetarian diets. This shift in preferences towards natural and healthier options is also influenced by cultural norms and traditional dietary practices in the region.

Trends in the market: In Western Africa, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is seeing a growing demand for natural and alternative sweeteners, such as stevia and monk fruit, driven by increasing health consciousness and concerns over the negative effects of traditional sweeteners. Additionally, there is a rising trend of incorporating local and traditional sweeteners, such as honey and palm sugar, into spreads and sweeteners products. This trend not only caters to consumer preferences for natural and traditional ingredients, but also supports local economies and sustainable sourcing practices. As the demand for healthier and more sustainable sweeteners continues to grow, industry stakeholders should consider diversifying their product offerings to meet these evolving consumer preferences.

Local special circumstances: In Western Africa, the Spreads & Sweeteners Market is heavily influenced by the region's rich agricultural resources and traditional consumption patterns. Government initiatives to promote local production and consumption of food products have also played a significant role in shaping the market. Additionally, cultural preferences for natural and organic sweeteners have led to the popularity of locally sourced honey and palm sugar. These factors, along with the region's growing middle class, are driving the demand for healthier and more sustainable sweeteners in the market.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market within The Food market is also influenced by macroeconomic factors such as consumer trends, changing dietary preferences, and government regulations on food labeling and ingredients. Countries with a growing middle class and increasing health consciousness are driving the demand for healthier and more natural sweeteners, while those with high import tariffs and strict regulations on food additives are experiencing slower market growth. Additionally, rising disposable income and urbanization are fueling the demand for convenience foods and packaged spreads, further driving the growth of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.