Other Sauces - Western Africa

Western Africa

Highlights

Revenue in the Other Sauces market amounts to US$3.22bn in 2024. The market is expected to grow annually by 11.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$38bn in 2024).
In relation to total population figures, per person revenues of US$7.79 are generated in 2024.
In the Other Sauces market, volume is expected to amount to 825.20m kg by 2029. The Other Sauces market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Other Sauces market is expected to amount to 1.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Other Sauces Market in Western Africa is experiencing subdued growth due to factors such as low disposable income and limited distribution channels. However, increasing demand for convenience and changing consumer preferences are expected to drive growth in the market.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for healthier and more authentic sauces in the Other Sauces Market of the Sauces & Spices Market within The Food market. This trend is influenced by the increasing awareness of the health benefits of traditional African ingredients and the desire for more natural and organic options. Additionally, the rise of vegan and plant-based diets has also contributed to the demand for healthier sauce alternatives.

Trends in the market: In Western Africa, the Other Sauces Market of the Sauces & Spices Market within The Food market is experiencing a growing demand for healthier and more natural sauces. This trend is driven by an increasing focus on health and wellness, as well as a rising awareness of the negative effects of artificial ingredients. As a result, industry players are innovating and introducing new products made with natural and organic ingredients. This shift towards healthier options is expected to continue, providing opportunities for stakeholders to tap into the growing market of health-conscious consumers.

Local special circumstances: In Western Africa, the Other Sauces market is heavily influenced by the region's diverse culinary traditions and the availability of local ingredients. The use of traditional spices and herbs, such as tamarind and baobab, sets these sauces apart from others in the global market. Additionally, the cultural importance of communal meals and sharing food has led to a demand for large-sized packaging and affordable prices. Government regulations on food safety and labeling also play a significant role in shaping the market, with strict rules on ingredients and labeling requirements.

Underlying macroeconomic factors: The Other Sauces Market within the Sauces & Spices Market is heavily influenced by macroeconomic factors such as consumer spending, population growth, and trade policies. Countries with a growing middle class and increasing disposable income are experiencing higher demand for specialty sauces, while countries with restrictive trade policies and economic instability may see slower market growth. Additionally, the growing global population and increasing urbanization are driving the demand for convenience foods, including pre-made sauces, which is expected to further boost market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.