Butter - Albania | Statista Market Forecast

Revenue in the Butter market amounts to US$45.69m in 2024. The market is expected to grow annually by 10.49% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$16.17 are generated in 2024.
In the Butter market, volume is expected to amount to 4.26m kg by 2029. The Butter market is expected to show a volume growth of 6.0% in 2025.0.
The average volume per person in the Butter market is expected to amount to 1.09kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Albania is experiencing mild growth, influenced by factors such as changing dietary preferences, increased demand for natural products, and the rising popularity of cooking with butter among consumers.

Customer preferences: Consumers in Albania are gravitating towards premium and artisanal butter products, reflecting a growing appreciation for quality over quantity in their diets. This trend is influenced by a cultural shift towards traditional cooking methods, where butter is increasingly viewed as a desirable ingredient for enhancing flavor. Additionally, the younger demographic is more health-conscious, seeking natural, organic options without artificial additives. As lifestyles become more fast-paced, the convenience of ready-to-use butter products is gaining traction, further shaping purchasing decisions within the market.

Trends in the market: In Albania, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards premium and artisanal products, as consumers increasingly prioritize quality in their dietary choices. This trend is driven by a cultural revival of traditional cooking methods, positioning butter as a key ingredient for flavor enhancement. Furthermore, the younger demographic is leaning towards health-conscious options, favoring natural and organic butters free from artificial additives. As lifestyles evolve, the demand for convenient, ready-to-use butter products is rising, suggesting significant implications for producers and retailers to adapt their offerings to align with these consumer preferences.

Local special circumstances: In Albania, the Butter Market within the Oils & Fats sector is shaped by unique local factors that influence consumer preferences and market dynamics. The country's rich agricultural heritage and favorable climate for dairy farming contribute to a growing emphasis on locally sourced, high-quality butter. Cultural traditions surrounding food preparation and communal meals further elevate butter's status as a staple ingredient. Additionally, regulatory frameworks promoting organic farming practices encourage a shift toward natural butter products, appealing to health-conscious consumers. This combination of geography, culture, and regulation creates a distinct market landscape, setting Albania apart from other countries.

Underlying macroeconomic factors: The Butter Market in Albania is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and global dairy price fluctuations. A robust agricultural sector and favorable economic policies that support local dairy production enhance the availability of high-quality butter. Furthermore, rising disposable incomes among Albanian consumers are shifting preferences towards premium and organic butter products. Global trends, including increasing health awareness and demand for natural foods, also drive local market growth. Consequently, these interconnected economic indicators create a dynamic environment for the butter market within the broader Oils & Fats sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.