Fresh Fruits - Albania | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$679.30m in 2024. The market is expected to grow annually by 6.62% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$240.40 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 187.50m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 57.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Albania is experiencing minimal growth, influenced by factors such as changing consumer preferences, increased availability of diverse fruit options, and economic conditions impacting purchasing power. Seasonal variations also play a role in supply and demand dynamics.

Customer preferences: Consumers in Albania are increasingly prioritizing health and wellness, leading to a growing demand for organic and locally sourced fresh fruits. This trend is influenced by a rising awareness of nutrition and the benefits of a balanced diet, particularly among younger demographics who are more health-conscious. Additionally, urbanization and changing lifestyles are prompting a shift towards convenient, ready-to-eat fruit options. Cultural preferences are also evolving, with an increasing interest in exotic fruits, reflecting a broader globalization of taste and a desire for diverse flavors in everyday diets.

Trends in the market: In Albania, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers' increasing focus on health and wellness. Younger demographics are particularly influential, as they seek nutritious options that align with their lifestyle choices. Simultaneously, urbanization is fostering a preference for convenient, ready-to-eat fruit products. Additionally, the growing interest in exotic fruits highlights a shift towards diversified diets, suggesting that industry stakeholders must adapt to evolving consumer tastes and invest in sustainable sourcing practices to remain competitive.

Local special circumstances: In Albania, the Fresh Fruits Market is shaped by its Mediterranean climate, which allows for the cultivation of diverse fruit varieties, enhancing local production capabilities. Cultural traditions emphasize the consumption of fresh, seasonal fruits, particularly during festivals and communal gatherings, fueling demand for locally grown produce. Additionally, regulatory support for organic farming practices has emerged, promoting sustainability in agriculture. These unique factors create a vibrant market landscape, where health-conscious consumers are increasingly drawn to traditional and exotic fruits, driving innovation and competition among local growers and retailers.

Underlying macroeconomic factors: The Fresh Fruits Market in Albania is significantly influenced by macroeconomic factors such as global trade dynamics, agricultural policies, and consumer spending trends. The country’s economic health, characterized by moderate growth and improving living standards, encourages increased demand for fresh produce. Additionally, fiscal policies promoting agricultural innovation and export incentives are enhancing competitiveness in the region. Global trends toward health and wellness further drive consumer preferences for fresh fruits, while the rise of e-commerce provides new distribution channels for local growers. These factors collectively shape a robust market environment, fostering growth and sustainability in the fresh fruits segment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.