Spreads - Albania | Statista Market Forecast

Revenue in the Spreads market amounts to US$82.30m in 2024. The market is expected to grow annually by 7.30% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$29.12 are generated in 2024.
In the Spreads market, volume is expected to amount to 22.44m kg by 2029. The Spreads market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 6.7kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Albania is currently experiencing minimal growth, influenced by factors such as increasing consumer health awareness and the convenience of online services. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter all contribute to the overall market's growth rate. However, challenges such as competition and limited distribution channels may be impacting this growth rate.

Customer preferences: As consumer awareness about the environmental impact of food production grows, there has been an increase in demand for sustainable and ethically sourced spreads and sweeteners in Albania. This trend is supported by a growing preference for natural and organic products, as well as a desire for transparency in the supply chain. Additionally, the rise of health-consciousness among Albanians has led to a shift towards healthier spread options, such as nut butters and plant-based substitutes, reflecting a more mindful approach to food choices.

Trends in the market: In Albania, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly seeking out natural and organic spreads and sweeteners. This trend is driven by a growing awareness of the health implications of consuming processed and artificial products. As a result, industry stakeholders are investing in innovative products and marketing strategies to cater to this demand. Additionally, there is a rising popularity of online shopping for food products, allowing smaller players to enter the market and compete with established brands.

Local special circumstances: In Albania, the Spreads & Sweeteners Market within The Food market is heavily influenced by local preferences for natural and traditional ingredients. The country's rich agricultural landscape allows for the production of high-quality, locally-sourced honey, fruit spreads, and other sweeteners, which are favored by Albanian consumers. Additionally, strict regulations on food imports have contributed to a strong demand for domestic products, creating a competitive advantage for local producers. These factors have resulted in a unique market dynamic, with strong support for locally-made spreads and sweeteners in Albania.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Albania is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and foreign investments. The country's stable economic growth and increasing disposable income have led to a rise in demand for convenience food products, including spreads and sweeteners. Additionally, favorable trade policies and the country's strategic location make it a lucrative market for foreign investors, leading to the introduction of new products and brands. However, fluctuations in global commodity prices, inflation, and currency exchange rates can impact the cost of raw materials and ultimately affect market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.