Bread & Cereal Products - Albania

Revenue in the Bread & Bakery Products market amounts to US$1.08bn in 2024. The market is expected to grow annually by 6.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$383.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 477.70m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 144.9kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Albania is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing competition, and limited access to digital technologies. Despite these challenges, rising health consciousness and the convenience of online services are expected to drive future growth.

Customer preferences: As health and wellness become increasingly prioritized in Albania, there has been a notable shift towards more nutritious and healthier options in the Bread & Cereal Products Market. This trend is driven by a growing awareness of the importance of a balanced diet and the impact of food choices on overall health. Additionally, there is a growing demand for gluten-free and organic options, as well as products with lower sugar and salt content. This shift towards healthier options is also reflected in the increasing popularity of online shopping for food products, as consumers seek convenience and a wider range of choices.

Trends in the market: In Albania, there is a rising demand for healthier and more diverse bread and cereal products, driven by a growing awareness of the importance of a balanced diet. This trend is expected to continue, with consumers increasingly seeking out products that offer functional benefits, such as gluten-free or high-protein options. This presents an opportunity for industry stakeholders to innovate and expand their product portfolios to meet these evolving consumer preferences. Additionally, e-commerce is gaining traction in the country, providing a convenient avenue for consumers to access a wider range of bread and cereal products. As such, businesses should consider investing in online platforms and delivery services to stay competitive in the market.

Local special circumstances: In Albania, the Bread & Cereal Products Market is influenced by the country's rich agricultural resources and traditional food culture. With a strong emphasis on locally-sourced ingredients, Albanian bread and cereal products offer a unique flavor and quality. Additionally, the government's efforts to promote healthy eating habits have led to an increase in demand for whole-grain and organic products. The market is also impacted by the country's growing tourism industry, creating opportunities for new and innovative products to cater to international visitors.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Albania is heavily influenced by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The country's economic health, including its GDP growth rate, inflation rate, and unemployment rate, plays a significant role in consumer spending and purchasing power, ultimately impacting the demand for bread and cereal products. Additionally, changes in fiscal policies, such as taxes and subsidies, can affect the production and pricing of these products. Global economic trends, such as fluctuations in commodity prices and exchange rates, also have a direct impact on the cost of raw materials and imported products, affecting the overall performance of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.