Home & Laundry Care - Albania | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Albania amounts to US$95.81m.
It is projected that the market will experience an annual growth rate of -0.68% (CAGR 2024-2029).
The largest segment in this market is the Laundry Care segment, which is estimated to have a market volume of US$52.17m in 2024.
When compared globally, United States generates the highest revenue in this market, reaching US$32bn in 2024.
In terms of per capita revenue, each person in Albania generates US$33.90 in 2024.
Furthermore, it is anticipated that online sales will contribute 4.5% of the total revenue in the Home & Laundry Care market by 2024.
Albania's home & laundry care market is witnessing a shift towards eco-friendly and locally sourced products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Albania is experiencing mild growth, influenced by factors such as increasing consumer awareness of hygiene, the ongoing shift towards eco-friendly products, and the rising demand for efficient cleaning solutions in households.

Customer preferences: Consumers in Albania are increasingly prioritizing sustainability in their home and laundry care choices, leading to a growing market for eco-friendly cleaning products. This shift reflects a broader cultural emphasis on environmental responsibility, particularly among younger demographics. Additionally, the rise of urban living is prompting a demand for more efficient and multi-functional cleaning solutions that cater to smaller living spaces. As lifestyles become busier, convenience is becoming a key factor, with consumers favoring products that save time and effort while maintaining high hygiene standards.

Trends in the market: In Albania, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly products, driven by a heightened consumer focus on sustainability. This trend is particularly evident among younger generations, who are increasingly seeking environmentally responsible cleaning solutions. Concurrently, urbanization is fueling demand for efficient, multi-functional cleaning products that are tailored to compact living spaces. As lifestyles grow busier, convenience remains a pivotal factor, influencing consumer preferences toward time-saving products that uphold high hygiene standards, ultimately shaping the strategies of industry stakeholders.

Local special circumstances: In Albania, the Home & Laundry Care market is influenced by the country's diverse geography and cultural heritage, which shapes consumer preferences for traditional cleaning methods and natural ingredients. The prevalence of environmentally sensitive areas, such as lakes and mountains, drives a demand for biodegradable products to protect local ecosystems. Additionally, regulatory efforts promoting sustainability are encouraging brands to innovate with eco-friendly formulations. This combination of cultural respect for nature and regulatory support fosters a unique market dynamic focused on sustainable and multifunctional cleaning solutions.

Underlying macroeconomic factors: The Home & Laundry Care market in Albania is significantly shaped by macroeconomic factors such as national economic stability, consumer spending patterns, and global supply chain dynamics. The country's economic growth, driven by tourism and remittances, enhances disposable income, allowing consumers to invest in higher-quality, eco-friendly cleaning products. Additionally, inflationary pressures and fluctuating currency values can impact product pricing and availability. Regulatory frameworks promoting sustainability, coupled with rising consumer awareness of environmental issues, further propel demand for biodegradable and multifunctional cleaning solutions, aligning with global trends towards greener living.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.