Meat - Western Africa | Statista Market Forecast

Revenue in the Meat market amounts to US$58.88bn in 2024. The market is expected to grow annually by 11.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$142.40 are generated in 2024.
In the Meat market, volume is expected to amount to 7.10bn kg by 2029. The Meat market is expected to show a volume growth of 5.5% in 2025.0.
The average volume per person in the Meat market is expected to amount to 14.4kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Western Africa is facing subdued growth due to factors such as limited access to technology, low health awareness, and traditional food preferences. Despite this, there is potential for growth in the sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes, as consumers are increasingly seeking healthier and more convenient options. The market's growth rate is impacted by cultural and economic factors, as well as the availability of affordable and sustainable meat alternatives.

Customer preferences: Consumers in Western Africa are showing a growing interest in plant-based meat alternatives, driven by cultural and health considerations. This trend is also influenced by the rising awareness of environmental sustainability and animal welfare. Additionally, the pandemic has accelerated this shift as consumers prioritize health and wellness, leading to a surge in demand for cleaner and healthier meat options. This has also led to an increase in the availability and variety of plant-based meat products in the region.

Trends in the market: In Western Africa, the Meat Market within The Food market is experiencing a surge in demand for organic and locally sourced meat products. This trend is driven by consumers' increasing awareness of the health and environmental benefits of consuming sustainable and ethically produced meat. Additionally, there is a growing preference for traditional meats, such as goat and sheep, over processed meats. This trajectory is expected to continue as more consumers prioritize ethical and sustainable food choices. Industry stakeholders must adapt to these changing preferences by investing in sustainable and local sourcing practices and promoting the health benefits of traditional meats.

Local special circumstances: In Western Africa, the Meat Market within The Food market is heavily influenced by the region's traditional food culture, with a strong emphasis on fresh and locally-sourced meats. This is due to the availability of a variety of livestock, as well as cultural preferences for freshly butchered meats. Additionally, government regulations in some countries restrict the import of certain meats, leading to a reliance on domestic production. These factors contribute to a vibrant and diverse meat market in Western Africa, with a focus on quality and sustainability.

Underlying macroeconomic factors: The Meat Market within The Food market in Western Africa is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The region's economic growth, trade policies, and investment climate play a significant role in the performance of the meat market. Additionally, factors such as population growth, income levels, and consumer preferences also influence market demand and supply. The increasing urbanization and rising middle-class population in the region are driving the demand for meat products, while government policies and regulations related to trade and food safety are shaping the market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.