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Meat Substitutes - Estonia

Estonia
  • Revenue in the Meat Substitutes market amounts to US$2.03m in 2024. The market is expected to grow annually by 7.87% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$1.54 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 89.01k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 4.9% in 2025.0.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Definition:

The Meat Substitutes market covers all types of meat-like products that approximate certain aesthetic qualities (primarily texture, flavor, and appearance) or chemical characteristics of a specific meat. The Meat Substitutes market includes plant-based meat and vegetarian meat. Plant-based meat includes meat made from plants, such as soybeans (and other legumes), wheat gluten, lentils, tofu, yuba, tempeh, and a variety of nuts. Vegetarian meat contains non-vegan ingredients, such as egg and dairy. Examples of meat substitutes included in this segment are plant-based and vegetarian meat in the form of nuggets, minced meat, burger patties, sausages, and the like.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based meat, Plant-based Steak
  • Vegetarian meat
  • Plant-based burger patties (e.g Beyond burger patties, Impossible burger patties)
  • Plant-based sausages (e.g. Beyond sausage)
  • Plant-based meatballs, Plant-based bacon
  • Plant-based nuggets and tenders
  • Plant-based deli slices

Out-Of-Scope

  • Animal cell-based meat
  • Insect-based meat
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Meat Substitutes Market in Estonia is experiencing minimal growth due to factors such as low consumer awareness, limited availability of options, and traditional meat-based diets. However, with increasing health consciousness and shifting dietary preferences, the market is expected to see gradual growth in the long term.

Customer preferences:
With the rise of environmental and health concerns, there has been a growing interest in plant-based diets and meat substitutes in Estonia. This trend is especially prominent among younger generations, who are more health-conscious and environmentally aware. Additionally, the increasing availability and variety of vegetarian and vegan options, along with the rise of flexitarianism, have contributed to the growth of the meat substitutes market. This shift towards alternative protein sources is also influenced by the growing preference for organic and natural products, as well as the rising number of individuals with dietary restrictions or preferences, such as vegetarianism and lactose intolerance.

Trends in the market:
In Estonia, the Meat Substitutes Market of the Meat Market within The Food market is experiencing a surge in demand for plant-based protein alternatives. This trend is driven by increasing consumer awareness of health and environmental concerns. The trajectory of this trend is expected to continue, with more innovative and diverse meat substitutes entering the market. This shift towards plant-based options has significant implications for industry stakeholders, as they must adapt their offerings to meet changing consumer preferences. It also presents opportunities for new players to enter the market and disrupt traditional meat producers. Additionally, the rising demand for meat substitutes could have positive implications for the environment by reducing the carbon footprint of the food industry.

Local special circumstances:
In Estonia, the Meat Substitutes Market within The Food market is influenced by the country's strong vegetarian and vegan culture. The market is also driven by the government's push for sustainability and environmental protection, leading to a growing demand for plant-based alternatives. Additionally, the country's small size and limited agricultural land make it a unique market for meat substitutes, leading to a focus on locally sourced and produced products. Furthermore, the high-tech and digitally advanced nature of Estonia has also resulted in the emergence of online platforms for selling and promoting meat substitutes, catering to the tech-savvy population.

Underlying macroeconomic factors:
The Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer preferences, health and wellness trends, and environmental concerns. As consumers become more health-conscious and environmentally aware, the demand for meat substitutes has increased. Additionally, government initiatives promoting plant-based diets and sustainability have also played a role in driving market growth. Moreover, the COVID-19 pandemic has further accelerated the demand for meat substitutes as consumers seek out healthier and safer food options. Overall, favorable macroeconomic conditions, coupled with changing consumer attitudes, are expected to continue driving the growth of the Meat Substitutes Market in Estonia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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