Fresh Fruits - Western Africa | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$27.42bn in 2024. The market is expected to grow annually by 9.56% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$66.31 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 6.45bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 13.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Western Africa is experiencing subdued growth, influenced by factors such as fluctuating agricultural yields, changing consumer preferences, and challenges in distribution networks that limit access to diverse fruit varieties.

Customer preferences: Consumers in Western Africa are increasingly prioritizing health and wellness, leading to a rising demand for fresh, organic fruits as part of healthier diets. This shift is influenced by a growing awareness of nutritional benefits and the desire to combat lifestyle-related diseases. Additionally, younger demographics are embracing convenience, driving interest in ready-to-eat fruit options and online fruit delivery services. Cultural traditions surrounding fruit consumption are also evolving, as consumers seek variety and exotic flavors, reflecting a blend of local and global influences in their purchasing behavior.

Trends in the market: In Western Africa, the Fresh Fruits Market is experiencing a significant uptick in demand for organic and locally-sourced produce, driven by consumers' health-conscious choices and a desire for sustainable options. The trend toward convenience is evident as ready-to-eat fruit products and online delivery services gain popularity, particularly among younger consumers. Furthermore, the fusion of local and international flavors is reshaping consumer preferences, encouraging stakeholders to innovate in product offerings. This shift presents opportunities for growers, retailers, and distributors to adapt their strategies and capture a more health-focused, diverse market.

Local special circumstances: In Western Africa, the Fresh Fruits Market is shaped by a rich agricultural heritage and diverse climatic conditions that facilitate the growth of various tropical fruits. Local cultural practices emphasize communal consumption and the use of fresh ingredients in traditional dishes, driving demand for organic produce. Additionally, regulatory measures promoting sustainable farming practices are gaining traction, encouraging farmers to adopt eco-friendly methods. These unique factors create a vibrant market dynamic, fostering innovation and attracting investment in fresh fruit supply chains across the region.

Underlying macroeconomic factors: The Fresh Fruits Market in Western Africa is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and economic stability. Global demand for tropical fruits is rising, prompting local producers to enhance export capacity, while fluctuating commodity prices affect profitability. National economic health, marked by GDP growth and employment rates, impacts consumer purchasing power, thereby shaping demand for fresh produce. Additionally, supportive fiscal policies aimed at boosting agriculture and infrastructure development are fostering a conducive environment for market expansion. These dynamics collectively enhance the resilience and growth potential of the fresh fruits sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.