Fresh Fruits - Finland | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$1.15bn in 2024. The market is expected to grow annually by 2.50% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$206.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 290.60m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 0.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 51.0kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Finland is experiencing slow growth, influenced by factors such as consumer preference for locally grown produce, limited availability of land for agriculture, and strict regulations on pesticide usage. Despite these challenges, increasing health consciousness and demand for fresh and organic fruits are expected to drive market growth in the future.

Customer preferences: As the demand for healthier food options increases, consumers in Finland are gravitating towards organic and sustainably sourced fresh fruits. This trend is driven by growing awareness of the environmental impact of food production and a desire for more ethical and transparent supply chains. Additionally, there is a growing interest in exotic and unique fruits, as well as a preference for locally grown produce. This shift towards conscious consumption is also reflected in the rise of plant-based and vegan diets, with fresh fruits being a key component.

Trends in the market: In Finland, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is seeing a rise in demand for organic and locally sourced produce. This trend aligns with the country's focus on sustainability and healthy living. As consumers become more conscious of their food choices, they are willing to pay a premium for high-quality fruits. This presents opportunities for suppliers to differentiate their products and for retailers to cater to the growing demand. However, it also poses challenges for smaller producers who may struggle to compete with larger players. To stay relevant, industry stakeholders need to adapt to this trend and offer transparent and traceable supply chains to meet consumer expectations.

Local special circumstances: In Finland, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's geographical location. The cool climate and short growing season limit the variety of fruits that can be grown locally, leading to a high demand for imported fruits. The country's strong focus on sustainability and organic produce also drives the market, with consumers willing to pay a premium for locally grown, pesticide-free fruits. Additionally, strict regulations on food safety and labeling ensure high-quality standards, making Finland a trusted source for fresh fruits in Europe.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Finland is greatly affected by macroeconomic factors such as economic stability, consumer purchasing power, and shifting dietary preferences. The country's strong economic performance and high disposable income levels have resulted in a growing demand for fresh fruits, especially premium and exotic varieties. Furthermore, government initiatives promoting healthy eating habits and sustainable agriculture practices have also contributed to the growth of the fresh fruits market. On the other hand, fluctuations in exchange rates and trade policies, as well as weather-related challenges, can significantly impact the supply and prices of fresh fruits in Finland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.