Bread & Cereal Products - Finland

Revenue in the Bread & Bakery Products market amounts to US$1.74bn in 2024. The market is expected to grow annually by 2.52% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$312.80 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 269.60m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 47.2kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Finland is experiencing slow growth, influenced by factors such as limited consumer interest, and a shift towards healthier food options. This is especially evident in the sub-markets of Pasta, Rice, Breakfast Cereals and Other Cereal Products. Despite efforts to promote digital technologies and improve health awareness, the market remains stagnant due to changing consumer preferences and market saturation.

Customer preferences: Consumers in Finland are increasingly gravitating towards organic and locally sourced bread and cereal products, driven by a growing awareness of sustainable and healthy eating. This trend is in line with the country's strong focus on environmental sustainability and healthy living. Additionally, there is a rising demand for gluten-free and plant-based options, as more individuals adopt vegetarian and vegan diets. This shift towards healthier and more ethical food choices is also accompanied by a preference for minimal processing and natural ingredients in bread and cereal products.

Trends in the market: In Finland, there is a growing trend towards healthier and more sustainable food options, particularly in the Bread & Cereal Products Market. Consumers are increasingly seeking out products with clean and natural ingredients, as well as those that cater to specific dietary needs such as gluten-free or vegan. This trend is expected to continue in the coming years, as consumers become more health-conscious and environmentally aware. For industry stakeholders, this presents opportunities to innovate and develop new products that meet these demands, while also highlighting the importance of transparency and responsible sourcing in order to maintain consumer trust.

Local special circumstances: In Finland, the Bread & Cereal Products Market is heavily influenced by the country's geographical location, with its long, cold winters and short growing season. This has led to a strong emphasis on preserved and packaged foods, as well as a focus on locally sourced, organic ingredients. Additionally, the Finnish culture places a high value on health and wellness, leading to a demand for nutritious and natural bread and cereal products. The government also plays a role in regulating the food industry, with strict standards for food safety and labeling, creating a trusted and reliable market for consumers.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Finland is heavily influenced by macroeconomic factors such as the country's economic stability, consumer purchasing power, and government policies. The market is also affected by global economic trends, such as changes in international trade and fluctuations in commodity prices. Additionally, the performance of the Bread & Cereal Products Market is impacted by fiscal policies, such as taxes and subsidies, which can affect production costs and consumer demand. Other relevant financial indicators, such as inflation rates and unemployment rates, also play a role in shaping the market's growth and performance. Overall, a stable economy, favorable fiscal policies, and strong consumer purchasing power are key factors driving the growth of the Bread & Cereal Products Market in Finland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.