Fresh Seafood - Western Africa

Western Africa

Highlights

Revenue in the Fresh Seafood market amounts to US$5.60bn in 2024. The market is expected to grow annually by 11.54% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$13.53 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 147.20m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 7.5% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market in Western Africa is experiencing mild growth due to factors such as increasing demand for healthy food options, growing awareness about sustainable fishing practices, and the convenience of online ordering. This growth is also impacted by the region's rich coastal resources and growing population.

Customer preferences: The growing demand for sustainable and eco-friendly products is driving a shift towards ethically sourced and locally caught seafood in the Fresh Seafood Market. Consumers are also becoming more health-conscious and are seeking out seafood with lower levels of mercury and other contaminants. This trend is influenced by cultural values of environmental responsibility and a desire for healthier food choices. Additionally, the rise in popularity of seafood-based diets and the increase in disposable income among younger demographics are contributing to the growth of the Fresh Seafood Market within the Fish & Seafood Market.

Trends in the market: In Western Africa, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is experiencing a rise in demand for sustainably sourced seafood products. This trend is driven by increasing consumer awareness and concern for the environment. As a result, more seafood companies are implementing sustainable practices in their operations. This trend is expected to continue, with companies investing in sustainable sourcing and production methods to meet consumer demand. Additionally, there is a growing trend of online seafood marketplaces, allowing consumers to purchase fresh seafood directly from fishermen. This shift towards e-commerce is likely to have significant implications for industry stakeholders, as it provides new opportunities for market growth and diversification.

Local special circumstances: In Western Africa, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the region's rich coastline and abundance of seafood resources. This has led to a strong tradition of fishing and seafood consumption in the local culture. Additionally, strict regulations on seafood exports have been put in place to ensure sustainable fishing practices, which has resulted in a unique market dynamic with a focus on high-quality, locally-sourced seafood. The market is also heavily influenced by the region's growing tourism industry, with a high demand for fresh seafood in coastal areas.

Underlying macroeconomic factors: The Fresh Seafood Market of the Fish & Seafood Market within The Food market is greatly impacted by macroeconomic factors in Western Africa. With the region experiencing rapid economic growth, there is an increasing demand for seafood products as consumers have more disposable income. Additionally, favorable government policies and investments in infrastructure have supported the growth of the seafood market. However, challenges such as limited seafood production and supply chain inefficiencies have hindered market growth. Moreover, the rising awareness of health benefits associated with seafood consumption is also driving market demand in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.