Key regions: Japan, Philippines, United Kingdom, India, South Korea
The Other Dairy Products & Eggs Market in Kenya is experiencing subdued growth, impacted by factors such as increasing consumer health awareness and online health services' convenience. This growth is driven by rising adoption of digital technologies.
Customer preferences: With the rising concerns around environmental sustainability, there has been a noticeable shift towards plant-based dairy alternatives and cage-free eggs in Kenya. Additionally, there has been an increasing demand for organic and locally sourced dairy products and eggs, as consumers become more conscious about the origin and quality of their food. This trend is further fueled by the growing popularity of vegetarian and flexitarian diets among the younger generation.
Trends in the market: In Kenya, the Other Dairy Products & Eggs Market of the Dairy Products & Eggs Market within The Food market is seeing a shift towards more locally sourced and organic products. This trend is driven by growing consumer awareness and demand for healthier and sustainable food options. With government initiatives promoting dairy farming and increased investment in the sector, the trajectory of this trend is expected to continue upward. This presents opportunities for industry stakeholders to tap into the demand for premium dairy products and collaborate with local farmers to expand their product offerings. However, it also poses challenges for smaller players who may struggle to keep up with changing consumer preferences and invest in sustainable practices.
Local special circumstances: In Kenya, the Other Dairy Products & Eggs Market is heavily influenced by the country's large agricultural sector and its geographical diversity, which allows for a wide range of dairy products to be produced. Additionally, cultural traditions around dairy consumption, such as the use of milk in tea and traditional dishes, play a significant role in shaping the market. On the regulatory front, the government's efforts to promote dairy production and improve food safety standards have also had a significant impact on market dynamics.
Underlying macroeconomic factors: The Other Dairy Products & Eggs Market of the Dairy Products & Eggs Market within The Food market in Kenya is significantly impacted by macroeconomic factors such as consumer purchasing power, disposable income, and inflation rates. The country's economic growth and stability play a crucial role in the demand for dairy products and eggs, as these are considered essential food items for households. Furthermore, government policies and regulations regarding food safety, pricing, and import and export laws also influence market performance. Additionally, the growing population and urbanization in Kenya are increasing the demand for dairy and egg products, as these are convenient and affordable sources of nutrition.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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