Convenience Food - Western Africa

Western Africa

Highlights

Revenue in the Convenience Food market amounts to US$17.56bn in 2024. The market is expected to grow annually by 10.32% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$42.46 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 2.96bn kg by 2029. The Convenience Food market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 6.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Western Africa has seen steady growth, with factors such as shifting consumer lifestyles, increasing demand for convenience, and the availability of a wide range of ready-to-eat meals and soups contributing to this trend. However, the market's growth rate is subdued due to challenges such as rising food prices, limited access to technology, and a lack of infrastructure in some regions. These factors are likely to continue impacting the market's growth rate in the near future.

Customer preferences: As convenience becomes a top priority for consumers in Western Africa, there has been a significant rise in demand for ready-to-eat and on-the-go food options. This trend can be attributed to the fast-paced lifestyle of urban populations and the increasing number of working professionals. Furthermore, the adoption of Western eating habits and the influence of social media have also fueled the growth of convenience food consumption in the region.

Trends in the market: In Western Africa, the Convenience Food Market within The Food market is experiencing a shift towards healthier options as consumers become more health-conscious. This trend is driven by the rise of lifestyle diseases and a growing awareness of the importance of nutrition. As a result, there is an increasing demand for organic, natural, and functional convenience foods. This trend is expected to continue, with industry stakeholders investing in innovative and healthier product offerings to meet consumer demands. Additionally, the rise of e-commerce and online grocery shopping is also influencing the Convenience Food Market, with more consumers opting for convenient and healthy food options that can be easily purchased online. This trend is expected to have a significant impact on the industry, driving growth and innovation in the coming years.

Local special circumstances: In Western Africa, the Convenience Food market is heavily influenced by the region's diverse cultural and geographical factors. With a growing urban population and increasing disposable income, there is a high demand for convenient and affordable food options. However, strict regulations on imports and restrictions on foreign investments pose challenges for international players entering the market. Additionally, the cultural preference for fresh and locally sourced ingredients has led to the emergence of local convenience food brands catering to the unique taste preferences of the region. These factors contribute to the dynamic and competitive nature of the Convenience Food market in Western Africa.

Underlying macroeconomic factors: The Convenience Food Market within The Food market market in Western Africa is heavily influenced by macroeconomic factors such as economic stability, government policies, and consumer spending power. Countries with strong economic growth and stable political environments are experiencing higher demand for convenience food products due to changing lifestyles and increasing urbanization. Additionally, rising disposable incomes and changing dietary preferences are also contributing to the growth of the Convenience Food Market in Western Africa. However, challenges such as high production costs and limited infrastructure pose hindrances to market expansion in some countries in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.