Snack Food - Western Africa | Statista Market Forecast

Revenue in the Snack Food market amounts to US$4.56bn in 2024. The market is expected to grow annually by 8.31% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$11.02 are generated in 2024.
In the Snack Food market, volume is expected to amount to 976.50m kg by 2029. The Snack Food market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 2.0kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Western Africa's Confectionery & Snacks Market is experiencing moderate growth, affected by factors like consumer health concerns and increasing adoption of digital technologies. The market's growth is also impacted by the sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers, each with their own growth rates. However, the overall growth rate remains subdued due to challenges in the supply chain and distribution network.

Customer preferences: Consumers in Western Africa are increasingly gravitating towards healthier and more nutritious snack options, as they prioritize their health and wellness. This has led to a surge in demand for plant-based and natural snacks, as well as snacks that cater to specific dietary restrictions such as gluten-free or vegan. This trend is driven by a growing awareness of the link between diet and overall health, as well as the influence of traditional and cultural food practices that prioritize fresh and whole ingredients. Additionally, the rise of e-commerce platforms has made it easier for consumers to access a wider variety of healthy snack options, further fueling the shift towards healthier snacking choices.

Trends in the market: In Western Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier snacking options. There is a growing demand for organic and plant-based snacks, as well as snacks that cater to specific dietary needs, such as gluten-free or vegan. This trend is driven by increasing health consciousness among consumers and the rise of lifestyle diseases. Industry stakeholders are adapting to this trend by offering a wider range of healthier snack options and investing in innovative packaging and marketing strategies to appeal to health-conscious consumers. This trend is expected to continue, as more consumers prioritize healthy snacking habits, creating opportunities for industry players to tap into new markets and expand their customer base.

Local special circumstances: In Western Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the region's diverse cultural and geographical factors. With a large population of young consumers, there is a growing demand for healthier and more convenient snack options. However, limited access to technology and infrastructure in some areas poses a challenge for companies looking to tap into this market. Additionally, varying regulatory policies across different countries in the region can affect the import and export of snack food products, creating unique market dynamics.

Underlying macroeconomic factors: The Snack Food Market within the Confectionery & Snacks Market of The Food market is greatly impacted by macroeconomic factors such as consumer spending power, trade policies, and economic stability. Countries with robust economic growth and favorable trade agreements, such as those in Western Africa, are experiencing a rise in demand for snack foods as consumers have more disposable income to spend on indulgent treats. Additionally, government initiatives promoting economic growth and stability, such as tax incentives and investment in infrastructure, are further driving the growth of the Snack Food Market in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.