Rice - Western Africa | Statista Market Forecast

Revenue in the Rice market amounts to US$5.23bn in 2024. The market is expected to grow annually by 12.31% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$12.65 are generated in 2024.
In the Rice market, volume is expected to amount to 3.04bn kg by 2029. The Rice market is expected to show a volume growth of 8.0% in 2025.0.
The average volume per person in the Rice market is expected to amount to 6.0kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Western Africa is experiencing steady growth, driven by factors like increasing demand for digital technologies, growing health consciousness, and the convenience of online health services. This average growth is impacted by rising population and changing consumer preferences.

Customer preferences: The rise in health consciousness among consumers has led to a growing demand for organic and gluten-free rice products in the Western African market. This trend is driven by cultural preferences for natural and healthy food options, as well as the increasing prevalence of food allergies and sensitivities. Additionally, there has been a shift towards convenience and on-the-go options, with the introduction of ready-to-eat and instant rice products. This trend is influenced by the busy lifestyles of urban consumers who are looking for quick and easy meal solutions.

Trends in the market: In Western Africa, the Rice Market within the Bread & Cereal Products Market is experiencing a shift towards more sustainable and organic practices. This trend is driven by increasing consumer demand for healthier and ethically-sourced products. As a result, there is a growing market for rice products that are free from pesticides and chemicals. This trend is expected to continue, as more consumers become aware of the benefits of organic products. Industry stakeholders should take note of this trend and consider incorporating sustainable practices into their production processes to stay competitive in the market.

Local special circumstances: In Western Africa, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the region's rich cultural and historical ties to rice cultivation. The production and consumption of rice have been ingrained in the local food culture for centuries. Additionally, the geographical conditions in this region, such as the abundance of water resources and fertile land, make it a prime location for rice cultivation. Furthermore, government policies and initiatives aimed at promoting self-sufficiency in rice production have also had a significant impact on the market dynamics. This unique blend of cultural and regulatory factors sets the Rice Market in Western Africa apart from other markets, making it a key player in the global rice market.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with strong economic growth and stable fiscal policies tend to have a higher demand for rice due to the increasing purchasing power of consumers. Additionally, changes in exchange rates and trade policies also significantly influence the price and availability of rice in the market. Moreover, the growing population and increasing urbanization in Western Africa are driving the demand for rice, as it is a staple food in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.