Bread & Cereal Products - Eastern Asia

Revenue in the Bread & Bakery Products market amounts to US$365.60bn in 2024. The market is expected to grow annually by 6.85% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$223.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 156.10bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 6.1% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 75.2kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Eastern Asia has seen minimal growth due to factors like increasing competition, changing consumer preferences, and limited innovation. However, the market is expected to grow as consumers become more health-conscious and demand for convenient, nutritious options. The sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products are all impacted by these factors, leading to a slow but steady growth rate.

Customer preferences: With the rise of health-consciousness and a growing preference for convenience, the Bread & Cereal Products Market within The Food market in Eastern Asia has seen a surge in demand for healthy, on-the-go options. This trend is driven by a shift towards busy and fast-paced lifestyles, as well as a growing awareness of the importance of a balanced diet. In response, manufacturers are offering a variety of innovative, nutritious products, such as high-fiber and whole grain options, to cater to these changing consumer preferences.

Trends in the market: In Eastern Asia, the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more diverse options. This trend is driven by changing consumer preferences, with a focus on wellness and convenience. As a result, companies are investing in product innovation and expanding their online presence to cater to the growing e-commerce market. This trend is expected to continue, with the potential to disrupt traditional distribution channels and create new opportunities for industry stakeholders.

Local special circumstances: In Japan, the Bread & Cereal Products market is heavily influenced by the country's unique cultural preferences and dietary habits. With a strong emphasis on health and wellness, Japanese consumers tend to favor products that are low in fat and sugar, and high in nutritional value. This has led to the rise of innovative products such as rice-based snacks and cereal bars made with traditional Japanese ingredients like matcha and seaweed. Additionally, strict regulations on food labeling and safety have also shaped the market, with consumers placing a high value on transparency and quality.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Eastern Asia is heavily influenced by macroeconomic factors such as economic growth, consumer spending patterns, and government policies. With countries in this region experiencing rapid economic growth, there is a growing demand for convenient and affordable food options, leading to an increased demand for bread and cereal products. Additionally, favorable government policies promoting healthy eating habits and investments in agricultural infrastructure have also contributed to the growth of this market. However, with the ongoing trade tensions and economic uncertainties in the region, the market may face some challenges in the near future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.