Bread & Cereal Products - Brunei Darussalam

Revenue in the Bread & Bakery Products market amounts to US$92.25m in 2024. The market is expected to grow annually by 3.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$202.40 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 41.15m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 80.2kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Brunei Darussalam is witnessing steady growth due to factors such as increasing disposable income, changing consumer preferences, and the convenience of online food shopping. However, the overall market growth rate is impacted by the sluggish performance of the Bread sub-market, as consumers shift towards healthier breakfast options. Additionally, the rising popularity of home-cooked meals also hinders the growth of the Pasta and Rice sub-markets.

Customer preferences: As consumers in Brunei Darussalam become more health-conscious, there has been a notable rise in demand for whole grain and gluten-free bread and cereal products. This trend is driven by a growing awareness of the health benefits of these products, as well as an increasing number of individuals with dietary restrictions or preferences. Additionally, there has been a shift towards locally-sourced and organic ingredients in bread and cereal products, reflecting a preference for natural and sustainable options among consumers.

Trends in the market: In Brunei Darussalam, the Bread & Cereal Products market is experiencing a surge in demand for healthier and more sustainable options. Consumers are turning towards whole grain and gluten-free products, as well as locally-sourced and organic ingredients. This trend is expected to continue, driven by increasing health consciousness and environmental concerns. As a result, industry stakeholders are investing in product innovation and marketing strategies to cater to this growing segment. Additionally, there is a rise in e-commerce platforms for the sale of these products, providing more convenience and accessibility for consumers.

Local special circumstances: In Brunei Darussalam, factors such as the nation's small size and reliance on imports heavily influence the Bread & Cereal Products Market within The Food market. The country's high dependence on rice as a staple food, coupled with its strict halal regulations, has created a unique market for bread and cereal products. The government's efforts to promote local agriculture and food production have also played a significant role in shaping the market. Additionally, the country's strong Islamic culture has led to a demand for halal-certified products, further driving the growth of the bread and cereal market in Brunei Darussalam.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Brunei Darussalam is also influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The country's strong economic growth and stable fiscal policies have contributed to the increasing demand for bread and cereal products in recent years. Additionally, the growing population and changing dietary preferences towards convenience and healthy food options have also driven the market growth. On the global level, the increasing health consciousness and rising disposable incomes have resulted in a higher demand for bread and cereal products, further boosting the market in Brunei Darussalam.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.