Fresh Fruits - Brunei Darussalam | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$56.99m in 2024. The market is expected to grow annually by 2.19% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$125.00 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 12.68m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 26.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Brunei Darussalam has shown negligible growth, influenced by factors such as limited local production, fluctuating imports, and changing consumer preferences. Despite health trends, challenges in supply chain efficiency hinder market expansion.

Customer preferences: Consumers in Brunei Darussalam's Fresh Fruits Market are increasingly prioritizing health and wellness, spurring demand for organic and locally sourced fruits. This shift is influenced by a growing awareness of nutrition and the desire for transparency in food sourcing. Additionally, younger demographics are embracing convenience, leading to a rise in online grocery shopping and fruit delivery services. Cultural festivities also impact purchasing patterns, with seasonal fruits becoming popular during celebrations, highlighting the blend of health consciousness and traditional values in consumer behavior.

Trends in the market: In Brunei Darussalam, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced options, driven by heightened health consciousness among consumers. This trend is particularly evident among younger demographics, who are increasingly favoring online grocery shopping and fruit delivery services for convenience. Seasonal and culturally significant fruits gain popularity during local festivities, reflecting a blend of health awareness and traditional values. As these trends evolve, industry stakeholders must adapt by enhancing supply chains, prioritizing transparency, and leveraging digital platforms to meet the changing preferences of health-focused consumers.

Local special circumstances: In Brunei Darussalam, the Fresh Fruits Market is shaped by its tropical climate, which allows for a diverse range of local fruits to flourish, fostering a preference for fresh, homegrown produce among consumers. Cultural practices, such as the significance of fruits during celebrations like Hari Raya, further enhance demand for seasonal varieties. Additionally, strict regulations on food safety and import standards ensure high-quality offerings. These factors create a unique market dynamic, where health-focused consumers gravitate towards organic options, while digital platforms facilitate access and convenience in purchasing local fruits.

Underlying macroeconomic factors: The Fresh Fruits Market in Brunei Darussalam is influenced by several macroeconomic factors, including global trade dynamics, national economic stability, and consumer purchasing power. As global demand for tropical fruits rises, Brunei's strategic position for exporting fresh produce enhances market opportunities. Economic growth, driven by oil and gas revenues, bolsters consumer spending capacity, leading to increased demand for quality fruits. Additionally, fiscal policies promoting agriculture and sustainability encourage local production. Fluctuations in currency exchange rates and import tariffs can affect pricing, while ongoing investments in infrastructure and logistics improve distribution channels, fostering a more robust market environment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.