Fresh Vegetables - Brunei Darussalam

Brunei Darussalam

Highlights

Revenue in the Fresh Vegetables market amounts to US$78.49m in 2024. The market is expected to grow annually by 2.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$172.20 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 31.19m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 64.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Brunei Darussalam has seen negligible growth, influenced by factors such as limited consumer demand, reliance on imports, and competition from alternative food sources. Seasonal variations also affect supply and availability.

Customer preferences: Consumers in Brunei Darussalam are increasingly prioritizing health-conscious eating, leading to a notable shift towards fresh, locally sourced vegetables. This trend is driven by a growing awareness of the nutritional benefits of fresh produce, particularly among younger demographics who are more engaged in wellness and sustainability. Additionally, cultural influences emphasizing traditional diets rich in vegetables are gaining traction, further enhancing demand for diverse, fresh options. As lifestyle changes promote home cooking and meal prepping, the fresh vegetables market is gradually adapting to meet these evolving preferences.

Trends in the market: In Brunei Darussalam, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by consumers' increasing health consciousness and preference for sustainability. This trend is particularly prominent among younger generations, who prioritize nutritional value and environmental impact in their food choices. As home cooking and meal prepping become more popular, there is a growing demand for diverse, fresh vegetable options. Industry stakeholders, including farmers and retailers, must adapt to these evolving preferences by enhancing supply chain practices and promoting local produce, ensuring they meet the rising expectations of health-oriented consumers.

Local special circumstances: In Brunei Darussalam, the Fresh Vegetables Market is shaped by the country's unique geographical features and cultural practices. With a tropical climate conducive to year-round farming, local farmers can produce a diverse range of vegetables, promoting freshness and reducing transportation costs. Additionally, Brunei's cultural emphasis on family and communal meals fosters a strong demand for fresh produce. Regulatory support for sustainable agriculture further enhances the appeal of organic options, aligning with consumers' growing preference for health-conscious and environmentally friendly choices.

Underlying macroeconomic factors: The Fresh Vegetables Market in Brunei Darussalam is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and global trade dynamics. The country's reliance on oil and gas revenues impacts fiscal policies, which in turn affect agricultural investment and subsidies. Economic growth enhances disposable income, leading to increased demand for fresh, high-quality produce. Furthermore, global trends towards sustainable agriculture and food security resonate with local consumers, driving interest in organic products. Exchange rates also play a role, as fluctuations can impact the cost of imported agricultural inputs, shaping the overall market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.