Home & Laundry Care - Brunei Darussalam

In 2024, the revenue generated in the Home & Laundry Care market in Brunei Darussalam amounts to US$23.76m.
It is projected that the market will experience an annual growth rate of 2.79% (CAGR 2024-2029).
The largest segment within this market is the Laundry Care segment, which is estimated to have a market volume of US$12.58m in 2024.
When compared to other countries globally, United States generates the highest revenue in this market, with a total of US$32bn in 2024.
In terms of per capita revenue, each person in Brunei Darussalam generates approximately US$52.13 in 2024.
Looking specifically at the Home & Laundry Care market, it is expected that 9.0% of the total revenue will be generated through online sales by 2024.
Brunei Darussalam's Home & Laundry Care market is rapidly embracing eco-friendly and sustainable products to align with the country's commitment to environmental preservation.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Brunei Darussalam is witnessing mild growth, influenced by a shift towards eco-friendly products, rising disposable incomes, and an increasing focus on hygiene. Consumer preferences for convenience and effectiveness further shape market dynamics.

Customer preferences: Consumers in Brunei Darussalam are increasingly prioritizing eco-friendly home and laundry care products that align with their values, reflecting a broader global consciousness about sustainability. This trend is further amplified by a younger demographic that emphasizes health and environmental impact. Additionally, busy lifestyles are steering preferences towards multi-functional and easy-to-use products, as families seek convenience without compromising on quality. The rising influence of social media also plays a role, with consumers actively seeking recommendations and reviews that guide their purchasing decisions.

Trends in the market: In Brunei Darussalam, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly products as consumers increasingly prioritize sustainability and health-conscious choices. This trend is driven by a younger demographic that values environmental impact, leading to heightened demand for biodegradable and non-toxic cleaning solutions. Additionally, the rise of busy lifestyles is influencing preferences for multi-functional, convenient products that deliver quality results with minimal effort. Social media's growing influence amplifies these trends, as consumers actively seek out peer reviews and recommendations, shaping their purchasing behaviors. This evolving landscape presents significant opportunities and challenges for industry stakeholders, who must adapt to meet consumer expectations while promoting sustainable practices.

Local special circumstances: In Brunei Darussalam, the Home & Laundry Care market is influenced by the country’s unique cultural values and regulatory environment. The emphasis on cleanliness and hygiene, rooted in local customs, drives demand for high-quality cleaning products. Additionally, Brunei’s strict environmental regulations encourage the adoption of eco-friendly solutions, aligning with the population's growing health consciousness. The nation’s limited land area and reliance on imports further shape market dynamics, fostering a trend towards compact, multi-functional products that cater to the busy lifestyles of its residents.

Underlying macroeconomic factors: The Home & Laundry Care market in Brunei Darussalam is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and global supply chain dynamics. The country’s robust fiscal policies, characterized by government incentives for sustainable practices, promote the development and adoption of eco-friendly cleaning products. Additionally, fluctuations in global commodity prices can affect the cost of imported goods, impacting consumer pricing and purchasing behavior. As the population's disposable income grows, there is an increased willingness to invest in premium, high-quality home care solutions, further driving market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.