Confectionery - Brunei Darussalam

Revenue in the Confectionery market amounts to US$70.49m in 2024. The market is expected to grow annually by 1.59% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$154.60 are generated in 2024.
In the Confectionery market, volume is expected to amount to 10.14m kg by 2029. The Confectionery market is expected to show a volume growth of 0.3% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 21.6kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The Confectionery & Snacks market in Brunei Darussalam is facing slow growth due to factors such as changing consumer preferences, limited variety of products, and increasing health concerns. However, the market is expected to experience significant growth in the future with the rising demand for healthier snack options and the introduction of innovative products. The growing popularity of online shopping and increasing disposable income among consumers are also expected to drive the growth of the Confectionery & Snacks market in Brunei Darussalam.

Customer preferences: With increasing health consciousness and awareness of dietary restrictions, consumers in Brunei Darussalam are gravitating towards products that cater to their specific needs. This has led to a rise in demand for gluten-free, dairy-free, and vegan confectionery options. Additionally, there is a growing preference for natural and organic ingredients, as well as locally sourced products, reflecting a shift towards more sustainable and healthier choices. This trend is further reinforced by the cultural value placed on fresh and wholesome foods in Brunei.

Trends in the market: In Brunei Darussalam, the Confectionery Market within the Confectionery & Snacks Market of The Food market is experiencing a surge in demand for healthier and more nutritious options. This trend is being driven by an increasing awareness of the negative health effects of consuming too much sugar and artificial ingredients. As a result, there is a growing demand for products with natural ingredients, lower sugar content, and functional benefits such as added vitamins and minerals. This trend is expected to continue, with consumers becoming more health-conscious and seeking out healthier options in the market. This presents an opportunity for industry stakeholders to capitalize on this trend by introducing new and innovative products that cater to this growing demand. However, it also poses a challenge for traditional confectionery companies, who may need to adapt and reformulate their products to meet changing consumer preferences.

Local special circumstances: In Brunei Darussalam, the Confectionery market is heavily influenced by the country's small population and high disposable income. As a result, premium and luxury confectionery products are in high demand. Additionally, the country's strict halal certification regulations impact the types of ingredients and production methods allowed, creating a niche market for halal-certified confectionery. The cultural importance of gift-giving also drives sales, with festive occasions such as Hari Raya and Chinese New Year boosting demand for confectionery products.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market in Brunei Darussalam is also affected by macroeconomic factors such as consumer spending habits, government policies on imports and exports, and overall economic stability. The country's strong economic growth and stable political environment have led to increased disposable income, which has positively impacted the demand for confectionery products. Additionally, the growing tourism industry in Brunei has also contributed to the market's growth by increasing the demand for confectionery products as souvenirs. However, fluctuations in global commodity prices and changing consumer preferences towards healthier snacks may pose challenges to the market's growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.